Cover of Volume: Marketing ZFP Volume 47 (2025), Issue 4
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Marketing ZFP

Marketing ZFP - Journal of Research and Management
Editors:
Daniel Baier, University of Bayreuth, Germany Yasemin Boztug, University of Goettingen, Germany Heribert Gierl, University of Augsburg, Germany Andrea Gröppel-Klein, Saarland University, Germany Lutz Hildebrand, Humboldt-University of Berlin, Germany Joerg Koenigstorfer, Technical University of Munich, Germany Martin Klarmann, Karlsruhe Institute of Technology (KIT), Germany Hans Mühlbacher, University of Monaco, Principality of Monaco Henrik Sattler, University of Hamburg, Germany Bernhard Swoboda, University of Trier, Germany Dirk Temme, University of Wuppertal, Germany Udo Wagner, Modul University Vienna, Austria
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2018 - Volume 40

Cover of Volume: Marketing ZFP Volume 40 (2018), Issue 1
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Volume 40 (2018), Issue 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2018
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2017 - Volume 39

Cover of Volume: Marketing ZFP Volume 39 (2017), Issue 4
Volume
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Volume 39 (2017), Issue 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2017
Authors:
Cover of Volume: Marketing ZFP Volume 39 (2017), Issue 3
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Volume 39 (2017), Issue 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2017
Authors:
Cover of Volume: Marketing ZFP Volume 39 (2017), Issue 2
Volume
Partial access

Volume 39 (2017), Issue 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2017
Authors:
Cover of Volume: Marketing ZFP Volume 39 (2017), Issue 1
Volume
Partial access

Volume 39 (2017), Issue 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2017
Authors:

2016 - Volume 38

Cover of Volume: Marketing ZFP Volume 38 (2016), Issue 4
Volume
Partial access

Volume 38 (2016), Issue 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2016
Authors:
Cover of Volume: Marketing ZFP Volume 38 (2016), Issue 3
Volume
Partial access

Volume 38 (2016), Issue 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2016
Authors:
Cover of Volume: Marketing ZFP Volume 38 (2016), Issue 2
Volume
No access

Volume 38 (2016), Issue 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2016
Authors:
Cover of Volume: Marketing ZFP Volume 38 (2016), Issue 1
Volume
No access

Volume 38 (2016), Issue 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2016
Authors:

2015 - Volume 37

Cover of Volume: Marketing ZFP Volume 37 (2015), Issue 4
Volume
No access

Volume 37 (2015), Issue 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2015
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