Cover of Volume: Marketing ZFP Volume 47 (2025), Edition 4
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Journal

Marketing ZFP

Marketing ZFP - Journal of Research and Management
Editors:
Daniel Baier, University of Bayreuth, Germany Yasemin Boztug, University of Goettingen, Germany Heribert Gierl, University of Augsburg, Germany Andrea Gröppel-Klein, Saarland University, Germany Lutz Hildebrand, Humboldt-University of Berlin, Germany Joerg Koenigstorfer, Technical University of Munich, Germany Martin Klarmann, Karlsruhe Institute of Technology (KIT), Germany Hans Mühlbacher, University of Monaco, Principality of Monaco Henrik Sattler, University of Hamburg, Germany Bernhard Swoboda, University of Trier, Germany Dirk Temme, University of Wuppertal, Germany Udo Wagner, Modul University Vienna, Austria
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1996 - Volume 18

Cover of Volume: Marketing ZFP Volume 18 (1996), Edition 2
Volume
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Volume 18 (1996), Edition 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 1996
Authors:
Cover of Volume: Marketing ZFP Volume 18 (1996), Edition 1
Volume
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Volume 18 (1996), Edition 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 1996
Authors:

1995 - Volume 17

Cover of Volume: Marketing ZFP Volume 17 (1995), Edition 4
Volume
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Volume 17 (1995), Edition 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 1995
Authors:
Cover of Volume: Marketing ZFP Volume 17 (1995), Edition 3
Volume
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Volume 17 (1995), Edition 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 1995
Authors:
Cover of Volume: Marketing ZFP Volume 17 (1995), Edition 2
Volume
No access

Volume 17 (1995), Edition 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 1995
Authors:
Cover of Volume: Marketing ZFP Volume 17 (1995), Edition 1
Volume
No access

Volume 17 (1995), Edition 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 1995
Authors:

1994 - Volume 16

Cover of Volume: Marketing ZFP Volume 16 (1994), Edition 4
Volume
No access

Volume 16 (1994), Edition 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 1994
Authors:
Cover of Volume: Marketing ZFP Volume 16 (1994), Edition 3
Volume
No access

Volume 16 (1994), Edition 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 1994
Authors:
Cover of Volume: Marketing ZFP Volume 16 (1994), Edition 2
Volume
No access

Volume 16 (1994), Edition 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 1994
Authors:
Cover of Volume: Marketing ZFP Volume 16 (1994), Edition 1
Volume
No access

Volume 16 (1994), Edition 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 1994
Authors:

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