Marketing ZFP

The purpose of this paper is twofold. The first purpose is to contribute to knowledge about the effect of color on brand attitude in a specific case of advertising: the coloration of ads that promote togetherness or avoidance of loneliness. We found...

Abstract_engl.

Increasingly, businesses rely on AI-driven tools like chatbots to facilitate customer communication. However, chatbot services might not always run flawlessly, yet there remains a gap in comprehensive research regarding consumer responses to such...

Luxury retailers are increasingly considering the introduction of service robots in their stores to enhance the value proposition and reshape the dynamics of both the service encounter and the customer experience. Although the literature recognizes...

Firms using a direct selling (DS) distribution channel delegate selling and sales management responsibilities to an independent-contractor distributor force. The DS firm’s inability to directly control distributors’ efforts, and the fact that...

Customer experience management has become a widely discussed topic within the insurance industry, with a growing number of insurers adopting the customer-oriented management approach to meet the challenges of today’s highly competitive market. As...

COVID-19 has led to a considerable increase in telemedicine use by physicians and patients. However, usage is expected to decline post-pandemic despite the benefits in terms of convenience, reachability, accessibility, and cost. We are investigating...

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