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Marketing ZFP
Marketing ZFP - Journal of Research and Management
Editors:
Daniel Baier, University of Bayreuth, Germany | Yasemin Boztug, University of Goettingen, Germany | Heribert Gierl, University of Augsburg, Germany | Andrea Gröppel-Klein, Saarland University, Germany | Lutz Hildebrand, Humboldt-University of Berlin, Germany | Joerg Koenigstorfer, Technical University of Munich, Germany | Martin Klarmann, Karlsruhe Institute of Technology (KIT), Germany | Hans Mühlbacher, University of Monaco, Principality of Monaco | Henrik Sattler, University of Hamburg, Germany | Bernhard Swoboda, University of Trier, Germany | Dirk Temme, University of Wuppertal, Germany | Udo Wagner, Modul University Vienna, Austria
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Volume 12 (1990), Issue 3
Vahlen, München 1990
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Volume 12 (1990), Issue 3
Vahlen, München 1990
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Volume 12 (1990), Issue 3
Vahlen, München 1990
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Volume 12 (1990), Issue 3
Vahlen, München 1990
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Volume 12 (1990), Issue 3
Academics and practitioners are increasingly aware of a Iack of methods in strategic market research, which contain not only the usual forecasting procedures, but also predict future trend discontinuities. The authors propose a cohort-based...