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Volume 46 (2024), Edition 3
Vahlen, München 2024
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Marketing ZFP
Marketing ZFP - Journal of Research and Management- Editors:
- Daniel Baier, University of Bayreuth, Germany Yasemin Boztug, University of Goettingen, Germany Heribert Gierl, University of Augsburg, Germany Andrea Gröppel-Klein, Saarland University, Germany Lutz Hildebrand, Humboldt-University of Berlin, Germany Joerg Koenigstorfer, Technical University of Munich, Germany Martin Klarmann, Karlsruhe Institute of Technology (KIT), Germany Hans Mühlbacher, University of Monaco, Principality of Monaco Henrik Sattler, University of Hamburg, Germany Bernhard Swoboda, University of Trier, Germany Dirk Temme, University of Wuppertal, Germany Udo Wagner, Modul University Vienna, Austria
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Volume 46 (2024), Edition 3
Vahlen, München 2024
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Volume 46 (2024), Edition 3
Vahlen, München 2024
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Volume 46 (2024), Edition 3
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Volume 46 (2024), Edition 3
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Volume 46 (2024), Edition 4
Startups sind von zentraler Bedeutung zur Lösung der wirtschaftlichen Herausforderungen unserer Zeit. Allerdings scheitern die meisten Startups in ihrem Entwicklungsprozess. Studien zeigen die Bedeutung der Einbindung von Startups in ein...
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Volume 46 (2024), Edition 4
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Volume 46 (2024), Edition 4
This paper employs the Jobs-to-be-done (JTBD) theory to investigate how the pandemic has changed, for the long term, customer behavior when visiting the city center and which “jobs to be done” (abbreviated: jobs) customers now pursue during...
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Volume 46 (2024), Edition 4
Although the cognitive dimension of customer experience (CX) affects the affective or social dimensions of CX and vice versa in consumers’ thoughts and behavior, our understanding of this reciprocity is limited. The authors fill this gap by...
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Volume 46 (2024), Edition 4
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Vahlen, München 2024
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