Marketing ZFP

doi:10.15358/0344-1369-2025-3

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Marketing ZFP

Marketing ZFP - Journal of Research and Management

Editors:: Daniel Baier, University of Bayreuth, Germany Yasemin Boztug, University of Goettingen, Germany Heribert Gierl, University of Augsburg, Germany Andrea Gröppel-Klein, Saarland University, Germany Lutz Hildebrand, Humboldt-University of Berlin, Germany Joerg Koenigstorfer, Technical University of Munich, Germany Martin Klarmann, Karlsruhe Institute of Technology (KIT), Germany Hans Mühlbacher, University of Monaco, Principality of Monaco Henrik Sattler, University of Hamburg, Germany Bernhard Swoboda, University of Trier, Germany Dirk Temme, University of Wuppertal, Germany Udo Wagner, Modul University Vienna, Austria
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1210 Articles

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Cover of Volume: Marketing ZFP Volume 47 (2025), Edition 1

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Volume 47 (2025), Edition 1

Multinational corporations (MNCs) implement corporate social responsibility (CSR) initiatives in different regulative environments to attract consumers internationally. However, while CSR in general impacts consumer behavior across nations, it is...

Verlag C.H.Beck, München 2025

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Marketing ZFP

1210 Articles

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Editorial

Sentiment Analysis in Marketing - From Fundamentals to State-of-the-art

The Role of Regulative Institutions in the Effects of Social, Environmental, and Economic CSR Dimensions across Nations

Titelei/Inhaltsverzeichnis

Up- and Cross-selling to Repeat Customers: Empirical Evidence from Optical Retail

Bicultural Brand Positioning in International Markets: Exploring Potential Challenges in the Context of Consumer Cultures Associated with Human Rights Controversies

Celebrities as Product Endorsers in a National and International Context

Editorial

Ethical Marketing and LivingWages: Competing Logics in the Fashion Industry

Titelei/Inhaltsverzeichnis