Marketing ZFP

Einfühlung describes processes of imitating the postures, movements, and emotions of other people, which lead to immediate sensations of oneness of the observer with these people. The fundamentals of this theory have been developed by historical...

In this paper, we’d like to draw the attention of marketing academics and marketing practitioners to the use of alternative-specific designs (ASD) for choice-based conjoint (CBC) studies in marketing research. As opposed to transportation...

During the last decade, the share of online purchases in the apparel market has increased substantially. However, the quantity and the costs of handling product returns negatively affected various fashion category profits. Some retailers responded...

Abstract_engl.

Sentiment Analysis (SA) has found widespread success in marketing. Marketing scholars and practitioners have used SA to identify pain points, user requirements and issues using freely available online customer reviews from shopping websites, or user...

Multinational corporations (MNCs) implement corporate social responsibility (CSR) initiatives in different regulative environments to attract consumers internationally. However, while CSR in general impacts consumer behavior across nations, it is...

Abstract_engl.

By examining repeat purchases, we study the effect of customer loyalty on the ability to up-sell. Using an extensive dataset from optical retail including the sales activities of more than 410 opticians over 20 years, we track and analyze customer...