The Cost of Winning

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1. Contents No access
2. Foreword No access
3. Preface No access
4. Acknowledgments No access
One Athletics Is No Career for a Nice Jewish Boy No access Pages 1 - 6
Two Iowa State University No access Pages 7 - 20
Three Southern Methodist University No access Pages 21 - 30
Four University of Maryland No access Pages 31 - 44
Five Oklahoma’s Post-Switzer Era No access Pages 45 - 54
Six The Football Messiah Arrives No access Pages 55 - 62
Seven The College Sports Arms Race No access Pages 63 - 72
Eight The Great Magical Myth of Coaching No access Pages 73 - 76
Nine The “Educational Experience” No access Pages 77 - 82
Ten The Epiphany No access Pages 83 - 88
Eleven The Athletic Trinity No access Pages 89 - 94
Twelve Winners and Losers No access Pages 95 - 100
Thirteen The Prospects for Change in Big-Time College Sports No access Pages 101 - 108
Fourteen Oklahoma Heisman Winners and Other Greats No access Pages 109 - 116
Epilogue No access Pages 117 - 120
Notes No access Pages 121 - 144
Bibliography No access Pages 145 - 154
Author’s Works No access Pages 155 - 158
Index No access Pages 159 - 168
About the Author and Contributors No access Pages 169 - 172