Marketing Dictatorship

Anne-Marie Brady

doi:10.5771/9780742567900

Summary

Click here to hear Anne-Marie Brady's BBC World Service radio documentary titled "The Message from China"

China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy.

In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the CCP government strengthened its power since 1989 when so many analysts predicted otherwise? How does the CCP maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.

Search publication

Bibliographic data

Copyright year: 2009
ISBN-Print: 978-0-7425-4057-6
ISBN-Online: 978-0-7425-6790-0
Publisher: Rowman & Littlefield, Lanham
Language: English
Pages: 1
Product type: Book Titles

1. Contents No access
2. Figures No access
3. Abbreviations No access
4. Preface No access
1: Introduction No access Pages 1 - 8
1. The Structure of the Propaganda System No access
2. Types of Propaganda No access
3. The Central Propaganda Department No access
4. The Powers of the Central Propaganda Department No access
5. Channels for "Guidance" No access
6. The Structure of the Central Propaganda Department No access
7. Staffing Issues No access
8. The Leadership of the Propaganda System No access
9. Office for Foreign Propaganda/State Council Information Office No access
10. Provincial and Local Level Propaganda Departments No access
11. Some Other Organizations within the Propaganda System No access
12. Conclusion No access
1. Constructing Socialist China: Propaganda and Thought Work, 1949-1965 No access
2. A Revolution from Within: Propaganda and Thought Work in the Cultural Revolution, 1966-1976 No access
3. The Path to 1989: Propaganda and Thought Work in the Post-Mao Era No access
4. 1989: Turning Point of a New Era No access
5. Rebuilding Legitimacy in a One-Party State: Propaganda and Thought Work in the Post-' 89 Era No access
6. 1989-1992: Seizing with Both Hands No access
7. 1992-1994: Modernizing and Rationalizing the Propaganda System No access
8. 1995-1998: Taiwan Crisis, China Threat No access
9. 1999-2002: The Enemy Within, and the Enemy Without No access
10. 2002-2004: Power Struggle–Jiang the "Hardliner" versus Hu the "Reformer" No access
11. 2004-2007: Hu the "Conservative" No access
12. Conclusion No access
1. The Origins of Modern Propaganda/PR Work No access
2. Out with the Old, in with the New: Rejecting the Goals, but Not All the Methods, of Mao-Era Propaganda Methodology No access
3. New Ways of Looking at Propaganda Work in China No access
4. Adapting Western Social Science Theories to Chinese Needs No access
5. Modernizing Traditional Propaganda Methods No access
6. Political PR No access
7. Both Mouthpiece and Watchdog: The Chinese Media's Revised Role No access
8. Public Advertising No access
9. 24-hour Spin Doctors No access
10. Conclusion No access
1. Propaganda Departments' Role in Censorship No access
2. Restricting the Information Flow: Propaganda Guidelines as a Form of Control No access
3. State Organizations with a Censorship Role No access
4. Regulations as a Means of Control No access
5. Rule by Law No access
6. The Market as a Means and a Justification for Control No access
7. Appointing Gatekeepers as a Means of Control No access
8. The Carrot Approach: Rewards as a Means of Control No access
9. Spiritual Civilization: Setting Social Norms as a Means of Control No access
10. Controlling Social Science No access
11. Conclusion No access
1. Pinning Jell-O to the Wall: How China Manages the Internet No access
2. The Use of Laws and Regulations to Control the Internet No access
3. Using Architecture to Control the Internet No access
4. Little Brother and Little Sister Are Watching You: Norms as a Means to Control the Internet No access
5. Sex Crime, Wheels of Law, and Song Zuying: How ChinaUses the Market to Control the Internet No access
6. The Internet as a New Locus for China's Propaganda andThought Work No access
7. Cyber War: Aggressive Use of the Internet by GovernmentAgents No access
8. The Internet as a Control Mechanism in China No access
9. The Revolution Will Not Be Televised: China's Move to Infotainment No access
10. Telecommunications as a Propaganda Tool No access
11. Radio's Role in Propaganda No access
12. Conclusion No access
1. Foreign Propaganda in the 1980s No access
2. Enemies All Over the World No access
3. The Post-1989 Foreign Propaganda Administrative System No access
4. Foreign Propaganda Themes Post-1989 No access
5. China's Foreign Propagandists No access
6. China's Foreign Propaganda Media No access
7. Political PR, Public Diplomacy, and Spin Doctors No access
8. Conclusion No access
1. Anti-Model: Gorbachev's Glasnost Policy and Its Outcome No access
2. Both Models and Anti-Models: Propaganda and Thought Work in the Communist/Post-Communist World since 1989 No access
3. The West as a Model for China No access
4. Goodbye to All That? No access
5. China's New Model: A New, New China No access
6. Toward a New Paradigm of CCP Rule No access
7. Rating the Effectiveness of China's ModernizedPropaganda System No access
8. Conclusion No access
9: The Rebirth of the Propaganda State No access Pages 199 - 202
Glossary No access Pages 203 - 208
Selected Bibliography No access Pages 209 - 220
Index No access Pages 221 - 230
About the Author No access Pages 231 - 1