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Book Titles No access
Middle Schoolers, Meet Media Literacy
How Teachers Can Bring Economics, Media, and Marketing to Life
Authors:
|
Publisher:
2019
Summary
In a world of media saturation, children today are not future consumers of information and goods, but targeted participants involved in a game in which they don’t know the rules or even that they are playing, yet one that will affect them throughout their lives. This book is a teaching manual that helps teachers not only explain the concepts of consumer economics and media literacy to middle schoolers but supplies lessons for students to get hands-on experience recognizing, deconstructing, evaluating, and choosing for themselves whether to accept the tangible product or intangible message offered. Teachers can use the lessons to help students build a toolbox of analytical skills that they can carry with them and develop further throughout the rest of their lives to distinguish information from persuasion, from what people tell them they should believe to what the students, through critical thinking, decide is worthy of their belief.
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Bibliographic data
Edition
1/2019
Copyright year
2019
ISBN-Print
978-1-4758-4217-3
ISBN-Online
978-1-4758-4219-7
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
190
Product type
Book Titles
Table of contents
ChapterPages
Contents No access
Foreword No access
Acknowledgments No access
1 Marketing and Media No access Pages 1 - 12
2 Introduction to Basic Neoclassical Economics (The Objective Study of Choice) No access Pages 13 - 26
3 Behavioral Economics No access Pages 27 - 52
4 Coolness No access Pages 53 - 66
5 Consumer Demographics No access Pages 67 - 88
6 An Age-Old Question No access Pages 89 - 106
7 Tween Centrics No access Pages 107 - 144
8 Media Literacy, Relativity, and Persuasion No access Pages 145 - 174
