Eventmanagement - Inlibra

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Bibliographic data

Copyright year: 2014
ISBN-Print: 978-3-8006-4795-8
ISBN-Online: 978-3-8006-4796-5
Publisher: Vahlen, München
Language: German
Pages: 207
Product type: Book Titles

Table of contents

ChapterPages

Titelei/Inhaltsverzeichnis No access Pages 1 - 15
1. Grundlagen: Events als Instrument der Marketingkommunikation No access Pages 16 - 45
2. Management von Marketing-Events No access Pages 46 - 143
3. Brancheninformationen No access Pages 144 - 159
4. Fallstudien No access Pages 160 - 181
5. Checklisten und Sicherheitskonzept No access Pages 182 - 198
Anmerkungen No access Pages 199 - 200
Autoren No access Pages 201 - 201
Literaturverzeichnis No access Pages 202 - 204
Stichwortverzeichnis No access Pages 205 - 206
Impressum No access Pages 207 - 207

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