The Bible

Bernard Beck

doi:10.5771/9780761852575

Summary

The Bible: The Greatest Marketing Tool Ever Written explores the question: 'Why was the Bible written?' Beck concludes that the Bible's authors wanted to enable the nascent Hebrew tribes to coalesce into a nation, and compares their efforts to the recommendations of top modern-day marketing authorities, illustrating the prescient marketing effort in the Bible. Beck demonstrates ways that the authors of the Bible chose the most efficient and effective channels for transmitting their still-relevant message. This historical study and education tool, whose clear explanation of marketing techniques can be applied to the most challenging twenty-first century marketing opportunities, presents points of conversation to individuals of all faiths.

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Bibliographic data

Copyright year: 2010
ISBN-Print: 978-0-7618-5256-8
ISBN-Online: 978-0-7618-5257-5
Publisher: Hamilton Books, Lanham
Language: English
Pages: 137
Product type: Book Titles

1. Table of Contents No access
2. Foreword No access
Introduction No access Pages 3 - 6
1. 1. Marketing is a Science No access
  2. Early Society No access
  3. Needs, Wants & Demands No access
  4. The First Drama No access
  5. Early Adopters No access
  6. The Narrative Begins No access
  7. Making Choices No access
  8. Immorality and Redemption No access
  9. The Purchase Decision No access
1. 1. Why Market Religion? No access
  2. Effective Communication No access
  3. Community Management No access
  4. Equitable Distribution No access
1. 1. Beliefs, Expectations, and Values No access
  2. Corporate Culture No access
  3. Developing Credibility No access
  4. The Advertising Message No access
  5. Female Think No access
  6. Magic and Rebellion No access
  7. The Plagues No access
  8. Emotional Appeals No access
  9. In Flaming Anger No access
  10. Gaining Commitment No access
  11. Contiguity No access
  12. The First Anthem and a Nation Born No access
  13. Management Change No access
  14. The Sabbath No access
  15. The New Mythology No access
  16. Planning and Management Changes No access
  17. Nation Building No access
  18. Closing the Sale No access
The New Mythology of the Diaspora No access Pages 127 - 128
Comment on the use of the word "Mythology" No access Pages 129 - 130
Bibliography No access Pages 131 - 131
Index No access Pages 132 - 133
Notes No access Pages 134 - 137