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Verlag C.H.Beck, München 2018
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Volume 40 (2018), Edition 3
Marketing ZFP- Journal:
- Marketing ZFP
- Publisher:
- 2018
Summary
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.For more information for authors and subscribers, see www.marketing-zfp.de.
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Bibliographic data
- ISSN-Print
- 0344-1369
- ISSN-Online
- 0344-1369
- Publisher
- Vahlen, München
- Language
- German
- Product type
- Volume
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Verlag C.H.Beck, München 2018
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Verlag C.H.Beck, München 2018
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Usage processes are multi-faceted, context related and dynamically changing over time. Thus, deeper insights into the dynamics of usage processes are central for gaining a better understanding of how value cocreation in business-to-business (B2B)...
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This paper analyses the specifications of the theoretical concepts value co-creation and value-in-use as well as their link, investigating them on an abstract macro level and a more concrete micro level. Value co-creation and value-in-use are...
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The Service-Dominant Logic (SDL), the Customer-Dominant Logic (CDL) and recent elaborations on value-in-use dimensions build the theoretical foundation of this article. It illustrates the evolving conceptualization of value-in-use, which has become...
Verlag C.H.Beck, München 2018
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