Much of human behavior is influenced by social norms. Although communication represents one important mechanism through which norms are formed and disseminated, the role of communication has not yet received sufficient attention in social norms...
Every day, media managers face different challenges in a constantly changing global economic, cultural and technological setting (Hollifield, Leblanc Wicks, Sylvie, & Lowrey, 2016, p. 110, 177; Albarran, 2013; Shaver & Shaver, 2008; Hollifield,...
The aim of our paper is to examine the role of recipients’ general media beliefs about suspense during a specific experience of suspense, thereby contributing to a more complete explanation of suspense. The audience can be expected to have formed...