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Integrated Marketing Communications in Risk and Crisis Contexts
A Culture-Centered Approach
Authors:
| |
Publisher:
2021
Summary
Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.
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Bibliographic data
Copyright year
2021
ISBN-Print
978-1-7936-1877-1
ISBN-Online
978-1-7936-1878-8
Publisher
Lexington, Lanham
Language
English
Pages
200
Product type
Book Titles
Table of contents
ChapterPages
Contents No access
List of Illustrations No access
Acknowledgments No access
Introduction No access Pages 1 - 6
Chapter 1 Situating Culture and Integrated Marketing in Risk and Crisis Communication No access Pages 7 - 26
Chapter 2 The Cultural Imperative in Risk and Crisis Communication Best Practices No access Pages 27 - 40
Chapter 3 Building the Cultural Model of Risk and Crisis Communication No access Pages 41 - 58
Chapter 4 The IDEA Model of Instructional Risk and Crisis Communication No access Pages 59 - 74
Chapter 5 The Culture-Neutral Approach No access Pages 75 - 90
Chapter 6 The Culturally Sensitive Approach No access Pages 91 - 108
Chapter 7 The Culture-Centered Approach No access Pages 109 - 122
Chapter 8 Implications of Emphasizing Culture in Risk and Crisis Communication No access Pages 123 - 144
Chapter 9 The Need for an Ethical Framework No access Pages 145 - 162
Chapter 10 Future Directions for Situating Culture in Risk and Crisis Communication No access Pages 163 - 172
