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The Twenty-First-Century Media Industry
Economic and Managerial Implications in the Age of New Media
Editors:
Publisher:
2010
Summary
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
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Bibliographic data
Edition
1/2010
Copyright Year
2010
ISBN-Print
978-0-7391-4003-1
ISBN-Online
978-0-7391-4005-5
Publisher
Lexington, Lanham
Language
English
Pages
296
Product Type
Edited Book
Table of contents
ChapterPages
Contents No access
Figures and Tables No access
Foreword No access
Acknowledgments No access
Ch01. New Media No access
Ch02. Media Management No access
Ch03. DVRs and the Empowered Audience No access
Ch04. The Obstinate Audience Revisited No access
Ch05. Going Viral No access
Ch06. The First Domino No access
Ch07. Changes and Challengesin the Print Industry No access
Ch08. Challenges and Opportunities,New Models, and the Emergenceof the Next Newsroom No access
Ch09. Broadcast and Cableon the Third Screen No access
Ch10. How to Reach the Masses No access
Ch11. Making Money with Mobile No access
Ch12. Cinema in theAge of RWX Culture No access
Ch13. Local Market Radio No access
Bibliography No access Pages 269 - 278
Index No access Pages 279 - 288
About the Editor No access Pages 289 - 290
About the Contributors No access Pages 291 - 296
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