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Verlag C.H.Beck, München 2020
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Volume 42 (2020), Edition 3
Marketing ZFP- Journal:
- Marketing ZFP
- Publisher:
- 2020
Summary
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.For more information for authors and subscribers, see www.marketing-zfp.de.
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Bibliographic data
- ISSN-Print
- 0344-1369
- ISSN-Online
- 0344-1369
- Publisher
- Vahlen, München
- Language
- German
- Product type
- Volume
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Verlag C.H.Beck, München 2020
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In this article, I discuss my experiences from my extensive research collaborations with German scholars which has resulted in over 40 publications with over 30 colleagues. The key topics are: what American co-authors have to offer German...
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In print advertisements, product images and words are usually complete. However, some marketers rely on the effectiveness of incompleteness. In such advertisements, a part of the product image and/or some letters of words are missing. We...
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Health-related services shared through social media are enjoying considerable growth, particularly among young people, yet they have potentially detrimental outcomes for consumer well-being. This research undertakes an examination of literature...
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The use of avatars is gaining popularity in today’s digitalized world. These computer-animated agents not only act as virtual shopping assistants to compensate for the impersonal feel of an online store, but are also frequently employed in gaming...
Verlag C.H.Beck, München 2020
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