Praxiswörterbuch: Brand valuation Englisch

DIN e. V.; Holger Mühlbauer

doi:10.5771/9783410298557

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Bibliographic data

Edition: 1/2020
Copyright Year: 2020
ISBN-Print: 978-3-410-29854-0
ISBN-Online: 978-3-410-29855-7
Publisher: DIN Media, Berlin
Series: DIN Media Pocket
Language: English
Pages: 34
Product Type: Edited Book

1. Foreword No access
2. About the author No access
1. Asset No access
2. Brand No access
3. Brand Audit No access
4. Brand Due Diligence No access
5. Brand Equity No access
6. Brand Evaluation No access
7. Brand Licensing No access
8. Brand Name No access
9. Brand Performance No access
10. Brand Rating No access
11. Brand Strength No access
12. Brand Strength Index (Brand Finance) No access
13. Brand Valuation No access
14. Brand Valuation Methods No access
15. Brand Value No access
16. Capital Asset Pricing Model No access
17. Cash Flow No access
18. Category No access
19. Cost Approach No access
20. Dimensions No access
21. Discounted Cash Flow No access
22. Effective Date No access
23. Elements No access
24. Enterprise Value No access
25. Entity No access
26. Goodwill No access
27. IAS (International Accounting Standards) No access
28. IAS 36 No access
29. IAS 38 No access
30. IFRS (International Financial Reporting Standards) No access
31. Unbenannt No access
32. Income Approach No access
33. Income-split (Method) No access
34. Incremental Cash Flow (Method) No access
35. Indicator No access
36. Indicator Category No access
37. Intangible Asset No access
38. Intangible Asset No access
39. Market Approach No access
40. Market Test No access
41. Measure No access
42. Mid-Year Discounting No access
43. Monetary Brand Value No access
44. Multi-period Excess Earnings (Method) No access
45. Net Present Value No access
46. Premise of Value No access
47. Present Value No access
48. Price and Volume Premium (Method) No access
49. Report Date No access
50. Reputation No access
51. Royalty Relief (Method) No access
52. Rule of Thumb No access
53. Stakeholder No access
54. Terminal Value No access
55. Trademark No access
56. Useful Economic Life No access
57. Valuation Date No access
58. Value Date No access
59. Weighted Average Cost of Capital No access
Literature and Sources No access Pages 32 - 32