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Towards Sustainable Innovation

A five step approach to sustainable change
Authors:
Publisher:
 2017


Bibliographic data

Edition
1/2017
Copyright year
2017
ISBN-Print
978-3-8288-3903-8
ISBN-Online
978-3-8288-6655-3
Publisher
Tectum, Baden-Baden
Language
German
Pages
333
Product type
Book Titles

Table of contents

ChapterPages
  1. Titelei/Inhaltsverzeichnis Partial access Pages 1 - 8 Download chapter (PDF)
  2. Introduction No access Pages 9 - 16
    1. 1.1 The concept of sustainability No access
    2. 1.2 Problem statement No access
    3. 1.3 Social-economic effects making sustainable acting difficult No access
    4. 1.4 different ways to measure the sustainability of a product No access
    5. 1.5 Eco-efficiency vs. Eco-effectiveness No access
    1. 2.1 An introduction to corporate sustainability No access
    2. 2.2 Th e emergence of sustainability in business No access
    3. 2.3 Moving from Obligation to Opportunity No access
    4. 2.4 The Triple Bottom Line Framework No access
    5. 2.5 Sustainable Innovation: Challenges and Opportunities No access
    1. 3.1 The term innovation No access
    2. 3.2 Types of Innovation No access
    3. 3.3 The (closed) innovation process No access
    4. 3.4 The open innovation process No access
    1. 4.1 Introduction to systematic innovation No access
    2. 4.2 Concept of Systematic Innovation No access
    3. 4.3 Internal Sources for Innovation No access
    4. 4.4 External Sources for Innovation No access
    1. 5.1 The significance of entrepreneurial management No access
      1. 5.2.1 Change, hit the ground running No access
      2. 5.2.2 From Threat to Opportunity No access
      3. 5.2.3 Management Structure No access
      1. 5.3.1 The idea No access
      2. 5.3.2 Focus on the market No access
      3. 5.3.3 Human Resources No access
      4. 5.3.4 Financing No access
    1. 6.1 The significance of innovation strategies No access
    2. 6.2 Going All-In (“Being fustest with the mostest”) No access
    3. 6.3 Hit them where they ain’t No access
    4. 6.4 Finding a Niche No access
    5. 6.5 Disruptive Innovation No access
    1. 7.1 Innovation is Change No access
      1. 7.2.1 Time and Space No access
      2. 7.2.2 Maximize Diversity No access
      3. 7.2.3 Interaction and Connection No access
  3. Chapter 8: The Birth of the iPod No access Pages 159 - 170
    1. 9.1 Creative problem solving No access
    2. 9.2 The creative problem solving process No access
    3. 9.3 Questioning techniques to identify a problem No access
    4. 9.4 Analytical techniques to identify a problem No access
    5. 9.5 techniques to visualize a problem No access
    1. 10.1 Customer insight No access
    2. 10.2 Incorporation of Customer Insight in the Market Research Process No access
    3. 10.3 Taking advantage of the customer knowledge No access
    4. 10.4 The phase concept of customer insight No access
    1. 11.1 Ideation and creativity techniques No access
    2. 11.2 Creative-Intuitive Methods No access
    3. 11.3 Analytical-Systematic Methods No access
    4. 11.4 What should be used when? No access
    5. 11.5 Sustainable innovation workshops No access
    1. 12.1 Pre-Selection of ideas No access
    2. 12.2 Decision-making methods No access
    3. 12.3 Evaluation of ideas No access
    1. 13.1 Quality management: Product and process aspects No access
    2. 13.2 Social Responsibility No access
    3. 13.3 ecological Management No access
    4. 13.4 Life cycle assessment No access
    1. 14.1 Cradle to Cradle as the new philosophy of sustainable innovation No access
    2. 14.2 The four golden rules of Cradle to Cradle No access
    3. 14.3 Certification of the Cradle-to-Cradle principle No access
    1. 15.1 Generation of the term green marketing No access
    2. 15.2 Sustainable marketing and Green marketing No access
    3. 15.3 Strategic green marketing No access
    4. 15.4 The “LOHAS ” segment No access
    5. 15.5 Green marketing and sustainable innovation No access
    1. Books No access
    2. Abstracts No access
    3. Official Documents No access
    4. Internet resources No access
  4. Glossary No access Pages 309 - 333

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