Religion as Brand

Razieh Mahdieh

doi:10.5771/9781666941555

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Bibliographic data

Copyright year: 2024
ISBN-Print: 978-1-6669-4154-8
ISBN-Online: 978-1-6669-4155-5
Publisher: Lexington, Lanham
Language: English
Pages: 236
Product type: Book Titles

1. Contents No access
2. Figures No access
3. Tables No access
4. Acknowledgments No access
1. The Structure of the Book No access
2. Notes No access
1. 1. Analogy and Categorization No access
  2. 1. Abstraction No access
    2. Causal Relations and Hesse Model No access
    3. Structural Similarities vs. Surface Similarities No access
2. 1. 1. 1. Semiotic System No access
      2. Symbolism No access
      3. Language No access
      4. Meaning No access
    2. Competition No access
  2. 1. Value No access
    2. Faith No access
    3. Metaphysics No access
    4. Spirituality No access
    5. Sacredness No access
    6. Community No access
    7. Ritual No access
    8. Ethics/Morality No access
    9. Emotion No access
    10. Religious/Brand Promise No access
    11. Reification No access
  3. Analogical Model Based on Gentner’s structure-mapping No access
  4. 1. Myth No access
    2. Meaning No access
    3. Promise No access
    4. Emotion No access
    5. Value No access
    6. Faith No access
    7. Experience No access
    8. Function No access
  5. Analogical Model Based on Hesse’s Model of Material Analogy No access
  6. Notes No access
3. 1. Ideology No access
  2. Discourse No access
  3. Soft Power No access
  4. Religion Economy No access
  5. Religion and Consumer Society No access
  6. Similar Mechanisms of Religions and Brands No access
  7. The Image of Religion in Media No access
1. 1. Political Branding and Terrorist Organizations No access
  2. The Background No access
  3. ISIS and Al-Qaeda as Religious Brands No access
  4. ISIS and Al-Qaeda as Sub-brands of Islam No access
  5. 1. Ideology No access
    2. Ideology-Based Branding No access
    3. Aims and Research Questions No access
    4. 1. Aaker Model of Brand Identity as Coding Frame No access
    5. 1. Core Identity No access
      2. The Extended Identity No access
      3. Brand as Product No access
      4. Brand as Organization No access
      5. Brand as Person No access
      6. Brand as Symbol No access
      7. Value Propositions No access
      8. Price No access
      9. Credibility No access
    6. Discussion No access
  6. 1. Political Myths and Terrorist Groups No access
    2. Iconic Brands and Brand Mythology No access
    3. Aims and Research Questions No access
    4. Method and Material No access
    5. 1. National Ideology No access
      2. Cultural Contradictions and Identity Myths No access
      3. Populist Worlds No access
    6. Discussion No access
  7. Conclusion No access
  8. Notes No access
2. 1. Religion and Conflict No access
  2. Israel-Palestine Conflict No access
  3. 1. Religion as a Barrier for Peace No access
    2. Intensifying Role of Religion in the Conflict No access
  4. 1. Competition between Two Sides of the Conflict No access
    2. 1. Symbolism No access
      2. Myth No access
      3. Metaphor No access
    3. 1. Redemption No access
      2. Messianism No access
      3. Land as Promise No access
      4. Promise of Heaven to Muslims in Case of an Honorable Death No access
    4. Values No access
    5. Religious Parties and Movements as Sub-brands of Religions No access
    6. The Role of Religious Identity in Conflict No access
    7. The Conflict in Terms of Hesse’s Model No access
  5. 1. Reification No access
    2. Emotional Characteristics of Religion No access
    3. The Role of Myths and Common Rituals in the Peace Building Process No access
    4. The Role of Religion’s Narrative Language in the Peacemaking Process No access
    5. Other Notes No access
  6. Notes No access
3. 1. Shi’ism No access
  2. Historical Background of Shi’ism and Karbala Massacre No access
  3. 1. 1. Ashura Rituals as a Carnival No access
      2. Symbolism of the Ritual No access
      3. Performative Aspects of the Ritual No access
      4. Musical Aspects of the Ritual No access
      5. Culinary Aspects of the Ritual No access
      6. Arba’in Walk No access
      7. Self-Flagellation No access
      8. Emotional Aspects of the Ritual No access
    2. 1. Identification with Husayn in Confrontation with Oppression No access
      2. Interpreting Present Based on the Past to Take Political Advantages No access
  4. Conclusion No access
  5. Notes No access
4. 1. 1. Evangelicalism as a Brand No access
  2. Brand Narrative No access
  3. 1. Greimasian Semiotique Perspective No access
    2. Fog et al. Storytelling Model No access
    3. Storyteller Media of Evangelicals No access
    4. 1. Ordinary Christian Man as a Hero No access
      2. Christian Theology and Eschatology No access
      3. Narratives with Sociopolitical Orientations No access
      4. Activism No access
      5. Bible No access
    5. 1. God’s Not Dead No access
      2. God’s Not Dead 1 No access
      3. God’s Not Dead 2 No access
      4. God’s Not Dead 3: A Light in Darkness No access
      5. God’s Not Dead 4: We the People No access
      6. Do You Believe? No access
      7. The Case for Christ No access
      8. Rapture and End-Time No access
      9. Jerusalem Countdown No access
      10. The Omega Code 1 No access
      11. Megiddo: The Omega Code 2 No access
      12. Left Behind No access
      13. Left Behind: The Rise of Antichrist No access
  4. Conclusion No access
  5. Notes No access
1. Differences in Promotional Methods of Religions No access
2. In Conclusion No access
3. Note No access
Bibliography No access Pages 193 - 222
Index No access Pages 223 - 234
About the Author No access Pages 235 - 236