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Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2021
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Volume 75 (2021), Edition 1
Swiss Journal of Business- Journal:
- Swiss Journal of Business
- Publisher:
- 2021
Summary
With its concept of linking theoretical claim with practical relevance in high-quality contributions Die Unternehmung counts as one of the leading German journals in the field of Business Administration. It covers all core subjects of business administration (e.g. marketing, accounting/controlling, organisation and corporate governance) as well as includes more recent fields such as technology and innovation management, logistics, and supply chain management. Die Unternehmung disseminates new academic insights, spotlights interesting problems from practice, presents academically profound solutions for practice, and generally encourages an exchange between science and practice. Website: www.unternehmung.nomos.de
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Bibliographic data
- ISSN-Print
- 0042-059X
- ISSN-Online
- 2944-3741
- Publisher
- Nomos, Baden-Baden
- Language
- German
- Product type
- Volume
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Article
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Tourism is a multidimensional phenomenon that not only represents an important global economic sector, but also influences geographical patterns, social communities, regional economic networks, and political relations. Due to the comprehensive...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2021
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Page 11 - 23
The IATA distribution standard NDC and the fulfilment standard One Order could help airlines to facilitate co-creation in the airline industry. This paper sheds light on the pitfalls and hurdles that accompany this process making it an interesting...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2021
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Page 24 - 42
Most tourism destinations in Switzerland are fragmented. The result is that actors along the customer’s journey intervene in a disordered way. To create a smart integrated tourism destination, we posited that collaboration between these different...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2021
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Page 43 - 60
Tourist purchasing decisions are multi-layered and complex, due to the combination of a number of special features: (1) Decisions take place at a distance and are therefore risky; (2) Decisions are characterized by portfolio logic with a large...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2021
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Page 61 - 75
Due to the digital transformation, more and more data are generated that could be exploited co-operatively. Availability and accessibility of such data play a crucial role for creating suitable tourism products that address the current needs of the...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2021
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Page 76 - 95
This report shows success criteria for joint HR and education projects of hotel companies and universities with hotel-specific study programs. Influenced by demographic developments and a changed preference system, employer branding and recruitment...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2021
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Page 96 - 116
This comparative case study compares how two Swiss destinations actively trigger engagement to engage their second-home owners. The study analyzes antecedents and consequences of supplier-induced engagement for a company-type and a community-type...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2021
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Page 117 - 119
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2021
