, to see if you have full access to this publication.
Book Titles No access
Sports Fans 2. 0
How Fans Are Using Social Media to Get Closer to the Game
Authors:
Publisher:
2013
Summary
As of 2012, Twitter has over 100 million active users worldwide, generating close to 230 million Tweets per day. Encouraged by sports shows that incorporate social media as a major component of their programming strategies, sports fans and athletes have proven to be some of the most prolific and adept users of Twitter and other social media platforms. Social media has made it possible for fans to cross the virtual barrier that separates them from the teams they love and the athletes they follow, changing the way fans and athletes interact in the world of sports.
In Sports Fans 2.0: How Fans Are Using Social Media to Get Closer to the Game, David M. Sutera explores the increasingly participatory nature of contemporary sports fandom and spectatorship. He examines the ways in which digital media has created and facilitated new channels for sports fan engagement, and how technology has enhanced the fan’s perception of participating in America’s sports culture. In addition, Sutera shows how high-profile athletes are using social media to increase their fan base and promote their own celebrity status, creating the sense that they are more accessible to their fans.
Social media has forever altered the way sports fans and athletes engage with each other. Covering a wide range of sports and social media outlets, Sports Fans 2.0 is an accessible examination of how technology has changed—and will continue to change—the world of sports. Written for general readers and scholars alike, this book will appeal to anyone interested in the effects of social media on popular culture.
Search publication
Bibliographic data
Copyright year
2013
ISBN-Print
978-0-8108-9076-3
ISBN-Online
978-0-8108-9077-0
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
197
Product type
Book Titles
Table of contents
ChapterPages
Contents No access
Acknowledgments No access
Introduction No access
1 Sports in American Society No access Pages 1 - 22
2 Social Media and Sports Fans in American Culture No access Pages 23 - 54
3 The Merging of Mass Media and Social Media in Sports Programming No access Pages 55 - 78
4 Amateur Sports Announcing and Social Media No access Pages 79 - 100
5 Social Media and Sports Memes No access Pages 101 - 126
6 Twitter’s Impact on Sports: Bridging the Gap Between Sports Fans and Athletes No access Pages 127 - 156
7 Conclusion No access Pages 157 - 180
Bibliography No access Pages 181 - 190
Index No access Pages 191 - 196
About the Author No access Pages 197 - 197
Similar publications
from the topics "Education General", "General Sports Science"
