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Page 117 - 117
Verlag C.H.Beck, München 2016
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Volume 38 (2016), Edition 3
Marketing ZFP- Journal:
- Marketing ZFP
- Publisher:
- 2016
Summary
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.For more information for authors and subscribers, see www.marketing-zfp.de.
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Bibliographic data
- ISSN-Print
- 0344-1369
- ISSN-Online
- 0344-1369
- Publisher
- Vahlen, München
- Language
- German
- Product type
- Volume
Articles
Article
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Page 118 - 118
Verlag C.H.Beck, München 2016
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Article
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Page 119 - 134
Although sensory information is already widely used in commercial advertising, only little is known about the effects of sensory information displayed on product packages in general and on packaged food in particular. Obviously, food advertising and...
Verlag C.H.Beck, München 2016
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Page 135 - 149
This research builds on the currently emerging paradigm that value in the marketing context does not primarily emerge from attributes of objects as exchanged in market transactions but from processes of use as carried out by the customer, hence a...
Verlag C.H.Beck, München 2016
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Page 150 - 162
Many empirical studies in cross-cultural marketing show that consumer choice and behaviour are driven by cultural values. As a result, the international marketing literature focuses on the appropriate degree of adaptation to foreign markets....
Verlag C.H.Beck, München 2016
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Page 163 - 178
This paper analyses how store lighting influences store atmosphere, price and quality perception, and the intention to shop in a retail store. Predicting the impact of store lighting on customer perception and behaviour is a challenging task....
Verlag C.H.Beck, München 2016
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