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Beiersdorf
The Company behind the Brands NIVEA, tesa, Hansaplast & Co
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Publisher:
2018
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Bibliographic data
Copyright year
2018
ISBN-Print
978-3-406-72810-5
ISBN-Online
978-3-406-72811-2
Publisher
C.H.BECK Literatur - Sachbuch - Wissenschaft, München
Language
English
Pages
401
Product type
Book Titles
Table of contents
ChapterPages
Titelei/Inhaltsverzeichnis No access Pages 2 - 5
Introduction No access Pages 6 - 15
Chapter 1 1880 to 1890: Paul Beiersdorf. The “laboratory of dermato-therapeutic preparations” and the beginnings of the company No access Pages 16 - 28
Chapter 2 1890 to 1918: Leukoplast, Pebeco & Nivea. Branded products for the whole world No access Pages 29 - 59
Chapter 3 1918 to 1933: Reorganization and a fresh start. Trademark conflicts, new products, and new emergencies No access Pages 60 - 96
Chapter 4 1933 to 1945: Boycott, commercial success, and war economy No access Pages 97 - 139
Chapter 5 1945 to 1969: Products for everyone. Reconstruction, economic miracle, and a fresh start abroad No access Pages 140 - 196
Chapter 6 1969 to 1989: Strategic divisionalization. cosmed, pharma, medical, and tesa No access Pages 197 - 267
Chapter 7 1989 to 2003: Focusing on skin – worldwide No access Pages 268 - 324
Afterword for academic readers No access Pages 325 - 339
Notes No access
Tables No access
Supervisory, and Executive Board 1922 to 2004 No access
List of Sources No access
Bibliography No access
Register No access
Copyright No access Pages 400 - 401
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