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Book Titles No access
Beiersdorf
The Company behind the Brands NIVEA, tesa, Hansaplast & Co- Authors:
- Publisher:
- 2018
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Bibliographic data
- Copyright year
- 2018
- ISBN-Print
- 978-3-406-72810-5
- ISBN-Online
- 978-3-406-72811-2
- Publisher
- C.H.BECK Literatur - Sachbuch - Wissenschaft, München
- Language
- English
- Pages
- 401
- Product type
- Book Titles
Table of contents
ChapterPages
- Titelei/Inhaltsverzeichnis No access Pages 2 - 5
- Introduction No access Pages 6 - 15
- Chapter 1 1880 to 1890: Paul Beiersdorf. The “laboratory of dermato-therapeutic preparations” and the beginnings of the company No access Pages 16 - 28
- Chapter 2 1890 to 1918: Leukoplast, Pebeco & Nivea. Branded products for the whole world No access Pages 29 - 59
- Chapter 3 1918 to 1933: Reorganization and a fresh start. Trademark conflicts, new products, and new emergencies No access Pages 60 - 96
- Chapter 4 1933 to 1945: Boycott, commercial success, and war economy No access Pages 97 - 139
- Chapter 5 1945 to 1969: Products for everyone. Reconstruction, economic miracle, and a fresh start abroad No access Pages 140 - 196
- Chapter 6 1969 to 1989: Strategic divisionalization. cosmed, pharma, medical, and tesa No access Pages 197 - 267
- Chapter 7 1989 to 2003: Focusing on skin – worldwide No access Pages 268 - 324
- Afterword for academic readers No access Pages 325 - 339
- Notes No access
- Tables No access
- Supervisory, and Executive Board 1922 to 2004 No access
- List of Sources No access
- Bibliography No access
- Register No access
- Copyright No access Pages 400 - 401




