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Volume 42 (2020), Edition 4
Marketing ZFP- Journal:
- Marketing ZFP
- Publisher:
- 05.03.2021
Summary
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.For more information for authors and subscribers, see www.marketing-zfp.de.
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Bibliographic data
- ISSN-Print
- 0344-1369
- ISSN-Online
- 0344-1369
- Publisher
- Vahlen, München
- Language
- German
- Product type
- Volume
Articles
Article
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Page 3 - 21
The goal of the study is to assess the influence of consumer versus industry effectiveness states, generated by message frames when providing information to consumers, on their behavioural intentions to reduce waste and reuse products. A pre-study...
Verlag C.H.Beck, München 2020
Authors: , ,
Article
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Page 22 - 34
Marketing has started exploring ambient scents’ diverse effects and the psychological mechanisms through which they affect consumer behaviour. Recent research focuses on ambient scents’ perceived temperature’s impact on consumer behaviour. In...
Verlag C.H.Beck, München 2020
Authors: , ,
Article
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Page 35 - 46
Virtual shopping walls are innovative digital stores that can be placed in highly frequented areas of public transport, such as bus or subway stations. These walls resemble shelves of a stationary supermarket and allow convenient shopping with the...
Verlag C.H.Beck, München 2020
Authors: , , ,
