, to see if you have full access to this publication.
Book Titles No access
From Awareness to Commitment in Public Health Campaigns
The Awareness Myth
Authors:
|
Publisher:
2017
Summary
Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).
Keywords
Search publication
Bibliographic data
Copyright year
2017
ISBN-Print
978-1-4985-3329-4
ISBN-Online
978-1-4985-3330-0
Publisher
Lexington, Lanham
Language
English
Pages
134
Product type
Book Titles
Table of contents
ChapterPages
Contents No access
Foreword No access
Acknowledgments No access
1 Overview and Introduction No access
2 The Awareness Culture No access
3 Awareness as Events, Observations, and Amusement No access
4 The Awareness as Education Myth No access
5 The Awareness Is Enough Myth No access
6 The Awareness as Acceptance Myth No access
7 The Awareness Is Altruistic Myth No access
8 The Awareness Equals Health Myth No access
9 The Awareness Myth Model No access
10 The Development of the Commitment-Communication Model No access
