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From Awareness to Commitment in Public Health Campaigns
The Awareness Myth
Authors:
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Publisher:
2017
Summary
Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).
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Bibliographic data
Edition
1/2017
Copyright year
2017
ISBN-Print
978-1-4985-3329-4
ISBN-Online
978-1-4985-3330-0
Publisher
Lexington, Lanham
Language
English
Pages
134
Product type
Book Titles
Table of contents
ChapterPages
Contents No access
Foreword No access
Acknowledgments No access
1 Overview and Introduction No access
2 The Awareness Culture No access
3 Awareness as Events, Observations, and Amusement No access
4 The Awareness as Education Myth No access
5 The Awareness Is Enough Myth No access
6 The Awareness as Acceptance Myth No access
7 The Awareness Is Altruistic Myth No access
8 The Awareness Equals Health Myth No access
9 The Awareness Myth Model No access
10 The Development of the Commitment-Communication Model No access
