@book{2017:hill:from_aware,
title = {From Awareness to Commitment in Public Health Campaigns},
year = {2017},
note = {Attempts to raise awareness on a multitude of health issues may
actually be counter-productive and even dangerous to solving
contemporary health problems. From Awareness to Commitment in Public
Health Campaigns: The Awareness Myth discusses several myths of the
benefits of raising awareness. Myleea Hill and Marceline
Thompson-Hayes argue that using awareness as an end-point in public
health campaigns is misguided and does more harm than good. They offer
a model of the current awareness culture that simply leads to an
ever-increasing cycle of awareness without behavioral change or
sustained participation and support for causes. Then, they
demonstrates how three factors (recognition involvement,
knowledge-seeking and education, and participation) intersect to
create commitment to solving and alleviating health problems through
various methods of communication (social media, mass communication,
and interpersonal communication).},
edition = {1},
publisher = {Lexington},
address = {Lanham},
series = {},
volume = {},
author = {Hill, Myleea D. and Thompson-Hayes, Marceline}
}