Die Allianz

Barbara Eggenkämper

doi:10.17104/9783406678226

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Bibliographic data

Copyright year: 2015
ISBN-Print: 978-3-406-67821-9
ISBN-Online: 978-3-406-67822-6
Publisher: C.H.BECK Literatur - Sachbuch - Wissenschaft, München
Language: German
Pages: 432
Product type: Book Titles

Titelei/Inhaltsverzeichnis No access Pages 1 - 8
Foreword No access Pages 9 - 11
Credits No access Pages 11 - 13
1. The Founding of Allianz No access Pages 13 - 24
2. The Early Years No access Pages 24 - 28
3. The Insurance Official and the “Fräulein” No access Pages 28 - 39
4. New Insurance Branches and First Mergers No access Pages 39 - 53
5. Sales and Marketing No access Pages 53 - 58
6. Foreign Business and the First World War No access Pages 58 - 71
1. A New Allianz – A New Generation Takes Over No access Pages 71 - 84
2. Mastering Crises: Moderation, Conversion, and Mergers No access Pages 84 - 98
3. How Allianz Survived Hyperinflation No access Pages 98 - 105
4. Roaring Twenties? – Rationalization, Growth, Crisis No access Pages 105 - 123
5. Communication: Newspapers, Advertising, Public Relations No access Pages 123 - 135
6. International Markets No access Pages 135 - 143
1. 1933: Kurt Schmitt, Allianz, and National Socialism No access Pages 143 - 159
2. “Insurance Must Make Money” – Economic Development and Adaptation No access Pages 159 - 172
3. Allianz, its Jewish Employees and Clients, and the Anti-Semitic Policies of the National Socialist Regime No access Pages 172 - 186
4. War, Peace, Reconstruction No access Pages 186 - 205
1. A New Corporate Headquarters No access Pages 205 - 210
2. A New Head Office No access Pages 210 - 212
3. Allianz Pensions No access Pages 212 - 215
4. The Clients Come with Their Cars No access Pages 215 - 218
5. Sag’ es heiter, Du kommst weiter (Say It with Cheer, and You’ll Keep on Going!) No access Pages 218 - 222
6. Hoffentlich Allianz versichert (Hopefully Covered by Allianz) No access Pages 222 - 224
7. The Company Undergoes Change No access Pages 224 - 231
8. On the Way to Becoming Allianz Staff No access Pages 231 - 234
9. Codetermination in the Company No access Pages 234 - 237
10. Allianz Agents No access Pages 237 - 242
11. The Little Man and Life Insurance No access Pages 242 - 244
12. New Investment Principles No access Pages 244 - 249
13. Dealing with New Risks: The Dawning of the Atomic Age No access Pages 249 - 251
14. The Difficulty of Rebooting International Business No access Pages 251 - 257
1. Change of Command and of Generations No access Pages 257 - 264
2. 1970: Losses and Restructuring No access Pages 264 - 266
3. Restructuring Automobile Insurance No access Pages 266 - 268
4. Customer Service and Safety Research No access Pages 268 - 271
5. Rationalization and Cost Management No access Pages 271 - 276
6. Success in the Life Insurance Business No access Pages 276 - 281
7. 1977: A Corporate Identity for Allianz No access Pages 281 - 285
8. Nuclear Energy: Insuring a Radiant Vision of the 1970s No access Pages 285 - 289
9. The View across the Borders: First Steps Abroad No access Pages 289 - 296
10. The Founding of Allianz International Insurance Co. Ltd., London No access Pages 296 - 298
11. Forced Expansion of Foreign Business No access Pages 298 - 305
12. 1985: Becoming the Allianz AG Holding Company No access Pages 305 - 308
13. 1985–1990: Changes in Allianz’s International Business after Formation of the Holding Company No access Pages 308 - 318
14. The European Single Market No access Pages 318 - 323
1. Allianz during the 1990s No access Pages 323 - 328
2. Change in Allianz’s Corporate Culture No access Pages 328 - 334
3. The Process of Transformation in the 1990s No access Pages 334 - 340
4. From Reunification to Global Player Status No access Pages 340 - 345
5. Allianz in Asia No access Pages 345 - 352
6. Asset Management and Banking Operations No access Pages 352 - 358
7. 1999: A New Corporate Design No access Pages 358 - 362
8. Allianz at the Start of the 21st Century No access Pages 362 - 365
9. The Founding of the SE No access Pages 365 - 374
10. A Strong Community with a Future No access Pages 374 - 377
1. Notes No access Pages 377 - 423
2. Picture Credits No access Pages 423 - 423
3. List of Archives No access Pages 423 - 424
4. Index No access Pages 424 - 432