The Rhetoric of Project Apollo: The Moon Story and Its Televised Memories

Kathy K. Previs

doi:10.5771/9781666974911

Search publication

Bibliographic data

Edition: 1/2024
Copyright Year: 2024
ISBN-Print: 978-1-6669-7490-4
ISBN-Online: 978-1-6669-7491-1
Publisher: Lexington, Lanham
Language: English
Pages: 214
Product Type: Monograph

1. Contents No access
2. Acknowledgments No access
1. Notes No access
1. 1. The Apollo Program No access
  2. Apollo 1 No access
  3. Apollo 7 No access
  4. Apollo 8 No access
  5. Apollo 9 No access
  6. Apollo 10 No access
  7. Apollo 11 No access
  8. Apollo 12 No access
  9. Apollo 13 No access
  10. Apollo 14 No access
  11. Apollo 15 No access
  12. Apollo 16 No access
  13. Apollo 17 No access
  14. 1. The Public and Its Science and Technology No access
  15. Communicating Space No access
  16. Myths No access
  17. Ritual Model of Communication No access
  18. Collective Memory No access
  19. Remembering Apollo through Ritual Communication No access
  20. Notes No access
2. 1. Notes No access
3. 1. 1. The Origins of NASA’s PAO: Pre-Apollo No access
  2. Dealing with the Press No access
  3. 1. Spacemobiles No access
    2. Image-control 101: Symbolism, Rhetorical Strategies, and Crisis Management No access
  4. 1. Branding Space Symbolically: Using “Old Glory” No access
  5. Branding Space Symbolically: Mission Patches No access
  6. Branding Space Symbolically: Naming the Spacecraft No access
  7. “Engineering Consent”: NASA’s Rhetorical Strategies No access
  8. PR’s True Test: Crisis Response No access
  9. Notes No access
4. 1. Factor 1: Individual Media Workers No access
  2. Factor 2: Media Routines No access
  3. Factor 3: Organizational Factors No access
  4. Factor 4: External Factors No access
  5. Factor 5: Ideological Influences No access
  6. Notes No access
1. 1. 1. Kennedy and the Space Race No access
  2. History and Time No access
  3. Notes No access
2. 1. Exploration and Frontierism No access
  2. Heroism No access
  3. 1. Challenge No access
    2. Inspiration and Human Spirit No access
    3. Adventure and Drama No access
    4. Spirituality No access
    5. Peace No access
    6. Satisfying Curiosity No access
  4. Notes No access
3. 1. Notes No access
4. 1. Militarism No access
  2. America’s Technological Success No access
  3. 1. NASA and Contractor Engineers: Technology Workers No access
    2. Teamwork No access
    3. Man vs. Machine No access
  4. Entertainment Value of Technology No access
  5. Notes No access
5. 1. Notes No access
Appendix No access Pages 189 - 190
Bibliography No access Pages 191 - 200
Index No access Pages 201 - 212
About the Author No access Pages 213 - 214