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Book Titles No access
Compulsive Buying
Consumer Traits, Self-Regulation, and Marketing Ethics- Authors:
- |
- Publisher:
- 2021
Summary
Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.
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Bibliographic data
- Copyright year
- 2021
- ISBN-Print
- 978-1-7936-4573-9
- ISBN-Online
- 978-1-7936-4574-6
- Publisher
- Lexington, Lanham
- Language
- English
- Pages
- 158
- Product type
- Book Titles
Table of contents
ChapterPages
- Contents No access
- Acknowledgments No access
- Introduction No access Pages 1 - 14
- Ch01. Compulsive Buying Behaviour No access Pages 15 - 30
- Ch02. Personality, Personality Traits, and Consumer Traits No access Pages 31 - 44
- Ch03. A Consumer Trait Model for Predicting Compulsive Buying No access Pages 45 - 64
- Ch04. The Influence of the Credit Card on Compulsive Buying No access Pages 65 - 80
- Ch05. Self-Regulating Compulsive Buying Behaviour No access Pages 81 - 98
- Ch06. The Ethical Considerations in Marketing to Compulsive Buyers No access Pages 99 - 118
- Conclusion No access Pages 119 - 132
- References No access Pages 133 - 150
- Index No access Pages 151 - 156
- About the Authors No access Pages 157 - 158





