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Educational Book No access

Diffusionstheorie

Authors:
Publisher:
 2017

Bibliographic data

Copyright year
2017
ISBN-Print
978-3-8487-2249-5
ISBN-Online
978-3-8452-6341-0
Publisher
Nomos, Baden-Baden
Series
Konzepte. Ansätze der Medien- und Kommunikationswissenschaft
Volume
6
Language
German
Pages
116
Product type
Educational Book

Table of contents

ChapterPages
  1. Titelei/Inhaltsverzeichnis No access 1 - 10
      1. Innovations-Entscheidungs-Prozess No access
      2. Diffusionskurven und Übernehmerkategorien No access
      1. Eigenschaften einer Innovation No access
      2. Innovations-Entwicklungs-Prozess No access
      1. Der Einfluss verschiedener Kommunikationskanäle im Innovations-Entscheidungs-Prozess No access
      2. Homophily und Heterophily im Diffusionsprozess No access
      3. Die Rolle neuer Medien No access
    4. Soziale Systeme No access
      1. Anthropologie No access
      2. Soziologische Ursprünge: Gabriel de Tarde und Georg Simmel No access
      3. Agrarsoziologie No access
    2. Konsolidierung zu einem Forschungsfeld No access
      1. Mögliche Übernehmerebenen und Einflüsse No access
      2. Adoptionsformen No access
      3. Diffusion – Verschiedene Arten von Innovationen No access
      4. Kommunikation – Der Einfluss sozialer Netzwerke No access
    1. Klassische Vorgehensweise No access
    2. Kategorisierung von Übernehmern No access
    3. Skalen zur Erfassung der wahrgenommenen Eigenschaften der Innovation No access
      1. Untersuchungen des zeitlichen Verlaufs von Diffusionsprozessen No access
      2. Netzwerkanalysen No access
    1. Diffusion und Übernahme von Medieninnovationen No access
    2. Diffusion von Nachrichten No access
    3. News Sharing No access
    1. Innovationspositivismus No access
    2. Einzelverschuldens-Bias No access
    3. Dichotomie Übernahme vs. Ablehnung einer Innovation No access
    4. Linearer Diffusionsverlauf No access
    5. Induktiver Erkenntnisgewinn No access
    6. KAP-Gap No access
    1. Theory of Planned Behavior No access
    2. Uses-and-Gratifications-Approach No access
    3. Technology Acceptance Model No access
    4. Aneignungsforschung und Domestication No access
    5. Mobile Phone Appropriation Modell No access
    6. Bass-Modell No access
  8. "Top Ten" der Forschungsliteratur No access 88 - 89
  9. Literatur No access 90 - 116

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