Volume 66 (2012), Edition 1

Search publication

Bibliographic data

ISSN-Print

0042-059X

ISSN-Online

2944-3741

Publisher

Nomos, Baden-Baden

Language

German

Product type

Volume

Articles

Article

Partial access

Page 1 - 3

Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2012

doi.org/10.5771/0042-059X-2012-1-1

Read Article Download Article (PDF)

Article

Full access

Best Paper Award

Page 3 - 4

Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2012

doi.org/10.5771/0042-059X-2012-1-3

Read Article Download Article (PDF)

Article

Full access

Reviewer Award

Page 5 - 6

Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2012

doi.org/10.5771/0042-059X-2012-1-5

Read Article Download Article (PDF)

Article

Full access

From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation

Page 7 - 27

Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2012

Authors: Frank Piller | Alexander Vossen | Christoph Ihl

doi.org/10.5771/0042-059X-2012-1-7

Read Article Download Article (PDF)

Article

Full access

Soziale Medien im Personalmanagement

Page 28 - 48

Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2012

Authors: Ruth Stock-Homburg | Gülden Özbek-Potthoff | Marina Melanie Wagner

doi.org/10.5771/0042-059X-2012-1-28

Read Article Download Article (PDF)

Article

Full access

Social Media in der Unternehmenskommunikation: Strategien, Kompetenzen, Governance

Page 49 - 63

Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2012

Authors: Ansgar Zerfass | Anne Linke

doi.org/10.5771/0042-059X-2012-1-49

Read Article Download Article (PDF)

Article

Full access

Markenkommunikation auf Social Media-Plattformen – Anforderungen aus Konsumentensicht und deren Einfluss auf Zielgrössen des Markenmanagements

Page 64 - 84

Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2012

Authors: Manfred Bruhn | Daniela B. Schäfer | Verena Schoenmüller

doi.org/10.5771/0042-059X-2012-1-64

Read Article Download Article (PDF)

Article

Full access

Lehrstuhl für Controlling / Performance Management der Universität St. Gallen – Institut für Accounting, Controlling und Auditing

Page 85 - 88

Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2012

Authors: Klaus Möller

doi.org/10.5771/0042-059X-2012-1-85

Read Article Download Article (PDF)

Article

Full access

Gutachterliste

Page 89 - 90

Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2012

doi.org/10.5771/0042-059X-2012-1-89

Read Article Download Article (PDF)