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Page 57 - 58
Verlag C.H.Beck, München 2016
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Volume 38 (2016), Edition 2
Marketing ZFP- Journal:
- Marketing ZFP
- Publisher:
- 2016
Summary
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.For more information for authors and subscribers, see www.marketing-zfp.de.
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Bibliographic data
- ISSN-Print
- 0344-1369
- ISSN-Online
- 0344-1369
- Publisher
- Vahlen, München
- Language
- German
- Product type
- Volume
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Page 59 - 60
Verlag C.H.Beck, München 2016
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Page 61 - 74
Food retailers offer numerous food items that do not contain brand names on the packaging or that do not highlight brands. For instance, in fridge shelves, retailers offer pieces of cheese and meat, slices of sausages, fruit salad, sandwiches, pizza...
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Page 75 - 91
Today, it is common for retailers to employ online channels alongside its offline channels to design new competitive advantage and particularly to better serve customer needs, that is, primary at the store or at the website. Many customers have...
Verlag C.H.Beck, München 2016
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Page 92 - 104
For retail managers the understanding of how RBE and offered value interact and how both affect consumers’ loyalty is crucial. Perceived value is defined as customers’ evaluations of the utility of and expectations for received retail offers,...
Verlag C.H.Beck, München 2016
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Page 105 - 118
Verlag C.H.Beck, München 2016
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