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Revolutionizing Children's Records
The Young People's Records and Children's Record Guild Series, 1946-1977
Authors:
Publisher:
2007
Summary
Young People's Records and Children's Record Guild were the first commercially significant record clubs in the world. By applying proven book club methods to the field of phonograph records, these two related companies attracted some hundred thousand subscribers at their peak and serviced perhaps a million members in their existence. Revolutionizing Children's Records: The Young People's Records and Children's Record Guild Series, 1946-1977 tells the history of YPR/CRG, explaining how these two labels intersected important developments in the histories of mass marketing, recording technology, educational philosophy, folk music, contemporary composition, and Cold War politics. David Bonner covers in detail the history of YPR/CRG, tracing its influences back to the beginnings of music education in the 19th Century and incorporating the impact of the American folk music revival on music educators.
The narrative follows the career paths of the company principals, such as its progressive founder Horace Grenell; the musicians who recorded for him, like American folk music revival pioneer Tom Glazer; and the record industry offshoots they created in the process. Bonner considers advances the club made in recording technology as the first record label devoted exclusively to "unbreakable" vinyl discs and provides a comprehensive summary of record club marketing, including the application of "music appreciation" to phonograph records. He also charts the commercial, critical, and political response to these endeavors, including an historical footnote to the "Red Scare" unavailable in existing Cold War literature. A complete and detailed discography listing every YPR and CRG recording, including all known writers and performers, concludes this excellent reference for scholars, nostalgists, and phonographic fanatics.
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Bibliographic data
Copyright year
2007
ISBN-Print
978-0-8108-5919-7
ISBN-Online
978-1-4617-1938-0
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
348
Product type
Book Titles
Table of contents
ChapterPages
Contents No access
Foreword No access
Acknowledgments No access
1 Principals and Principles No access
2 The Industry No access
3 "Leftwingishness" No access
4 The Formula No access
5 Transition Period No access
6 The "Engine of Capitalism" No access
7 CRG vs. YPR No access
8 American Recording Society No access
9 The Merger No access
10 More Clubs No access
11 The Post-Club Era No access
1 Introduction No access
2 YPR (78-rpm and 45-rpm) and CRG "YPR Productions" (78-rpm) No access
3 Pram Series No access
4 CRG (78-rpm; 45-rpm) No access
5 Educational Sets No access
6 LPs (YPR and CRG) No access
7 YPR/CRG/Pram Jacket Types and Label Types No access
Appendix: Participants No access Pages 323 - 334
Index No access Pages 335 - 344
About the Author No access Pages 345 - 348
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