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The Little Guide to Writing for Impact

How to Communicate Research in a Way that People Will Read
Authors:
Publisher:
 2024

Summary

Everyone who writes in the world of public affairs wants to make arguments that will move readers and shape policy. That world, however, is busy and noisy, and even the best ideas often get squeezed out in the frenetic pace of policy debates. No author wants that to happen to their hard work.

In this fresh and lively book, Barrett, Greene, and Kettl combine more than a century of experience in writing to present a series of guidelines that will enable readers to successfully frame a policy argument; pitch it to editors; organize the work so that the ideas have real impact; support it with data and stories; find the right publisher; and follow up after publication to ensure that the argument has enduring impact. These basic steps work well—but work differently—for a wide variety of policy writing, from short blog posts through an op-eds, commentaries and policy briefs, dissertations, articles for both the popular press and academic journals, and books.

The book is a handy manual for writers in the world of research who want to explore the start-to-finish process of writing for impact—and for authors who want to explore a single writing challenge in-depth. It is full of examples of both good and bad writing, as well as the authors’ own tales in navigating the road from a new idea to a written product that packs punch. It’s a fun and useful primer for steering the policy debate.

Keywords



Bibliographic data

Copyright year
2024
ISBN-Print
978-1-5381-8126-3
ISBN-Online
978-1-5381-8128-7
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
124
Product type
Book Titles

Table of contents

ChapterPages
    1. Contents No access
    2. Preface No access
    3. Introduction No access
  1. Write for Aunt Tillie No access Pages 1 - 10
  2. One Size Doesn’t Fit All No access Pages 11 - 18
  3. Escaping Inside Baseball No access Pages 19 - 26
  4. Good Writing Is Like Good Music No access Pages 27 - 36
  5. Shoot for the Target No access Pages 37 - 42
  6. A Picture Is Worth a Thousand Words No access Pages 43 - 52
  7. “All We Want Are the Facts, Ma’am” No access Pages 53 - 62
  8. Don’t Forget Your Pitchfork No access Pages 63 - 74
  9. Keep Your Friends Close No access Pages 75 - 84
  10. The Care and Feeding of Editors No access Pages 85 - 94
  11. Downloading Some Facts about Social Media No access Pages 95 - 100
  12. This Is the Chapter before the Conclusion . . . It’s about Conclusions No access Pages 101 - 108
  13. Conclusion No access Pages 109 - 112
  14. Acknowledgments No access Pages 113 - 114
  15. Index No access Pages 115 - 122
  16. About the Authors No access Pages 123 - 124

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