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Fundraising and Strategic Planning
Innovative Approaches for Museums
Editors:
Publisher:
2015
Summary
Fundraising and Strategic Planning: Innovative Approaches for Museums appraises strategies museums employ to raise funds including admission prices, membership categories, donor and affinity groups, and specialized event-driven efforts while examining new crowdfunding models such as Kickstarter, Indiegogo, and Piggybackr.
This book examines a range of ambitious undertakings and the means by which museums and cultural organizations achieve them. Each of the case studies in this volume focuses on the cornerstones to museum operations: strategic planning and fundraising. For example, Carl G. Hamm describes how Saint Louis Art Museum moved from a capital campaign into a sustainable stream of increased annual giving. Vicky U. Lee narrates the transformation of abandoned, elevated rail yards into an exciting, well-travelled (and highly-tagged and pinned) public amenity, the High Line. While not a museum per se, the High Line and its public art amenities offers much to the story of collecting institutions, as well as to the framework of the public-private partnership.
The Innovative Approaches for Museums series offers case studies, written by scholars and practitioners from museums, galleries, and other institutions, that showcase the original, transformative, and sometimes wholly re-invented methods, techniques, systems, theories, and actions that demonstrate innovative work being done in the museum and cultural sector throughout the world. The authors come from a variety of institutions—in size, type, budget, audience, mission, and collection scope. Each volume offers ideas and support to those working in museums while serving as a resource and primer, as much as inspiration, for students and the museum staff and faculty training future professionals who will further develop future innovative approaches.
Contributions by: Karen Coutts, Mike Deetsch, Nancy Enterline, Karen Gillenwater, Amy Gilman, Carl G. Hamm, Greg Hardison, Jill Hartz, Peter J. Kim, Vicky U. Lee, James G. Leventhal, Melissa A. Russo, and Irina Zeylikovich
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Bibliographic data
Copyright year
2015
ISBN-Print
978-1-4422-3877-0
ISBN-Online
978-1-4422-3878-7
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
118
Product type
Edited Book
Table of contents
ChapterPages
Contents No access
Introduction No access Pages 1 - 14
Chapter 1. BOOM! Crowdfunding the First Exhibit of the Museum of Food and Drink No access Pages 15 - 24
Chapter 2. Public Art and Public Support: A New Direction at the Carnegie Center for Art & History No access Pages 25 - 32
Chapter 3. Crowdfunding the Museum: Engaging Program Constituents in Resource Development No access Pages 33 - 42
Chapter 4. Analysis and Interpretation: How Camp ArtyFact Solved a Programming Problem No access Pages 43 - 50
Chapter 5. “Member Plus” to “Ocean Advocate”: Rebranding a Membership Program to Support Fundraising No access Pages 51 - 60
Chapter 6. Check It Out!: A Case Study of the New Children’s Museum’s Program of Circulating Membership Cards in Public Libraries No access Pages 61 - 68
Chapter 7. Leveraging the Public-Private Partnership to Transform an Abandoned, Elevated Railway into New York City’s Most Exciting Public Amenity No access Pages 69 - 78
Chapter 8. Building for the Future: Converting Capital Campaign Success into Sustainable Major Gifts No access Pages 79 - 86
Chapter 9. Successful Fundraising Strategies for the Academic Museum No access Pages 87 - 94
Chapter 10. Relevance and Twenty-First Century Fundraising Fundamentals No access Pages 95 - 102
Chapter 11. Institutionalizing Innovation at the Toledo Museum of Art No access Pages 103 - 110
