Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age

Christina L. McDowell Marinchak; Sarah M. DeIuliis

doi:10.5771/9781498566834

Summary

In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, the authors analyze the historical development of corporate communication and IMC, the importance of rhetorically engaging audiences ethically, and the relationship between organizational culture and corporate communication and IMC practices. Drawing on a wide array of popular culture and industry examples, McDowell Marinchak and DeIuliis provide a practical approach and argument for bringing together corporate communication and IMC to better understand audience in business practices. In an age where the connection between consumption and identity are further compounded by communication technologies, this approach offers an ethical and pragmatic way to reach audiences beyond stakeholders. Scholars of communication, public relations, and business will find this book of particular interest.

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Bibliographic data

Edition: 1/2023
Copyright Year: 2023
ISBN-Print: 978-1-4985-6682-7
ISBN-Online: 978-1-4985-6683-4
Publisher: Lexington, Lanham
Language: English
Pages: 100
Product Type: Monograph

1. Contents No access
2. Acknowledgments No access
3. Introduction No access
A Historical Perspective of Corporate Communication and Integrated Marketing Communication No access Pages 1 - 12
Audience and Communication Ethics No access Pages 13 - 28
Organizational Culture at the Intersections of Corporate Communication and Integrated Marketing No access Pages 29 - 44
Corporate Communication and Integrated Marketing Communication in a Technological Age No access Pages 45 - 62
Duolingo and the Voice of the Company No access Pages 63 - 72
‌‌Conclusion No access Pages 73 - 78
Bibliography No access Pages 79 - 90
Index No access Pages 91 - 98
About the Authors No access Pages 99 - 100