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Advocating Archives
An Introduction to Public Relations for Archivists
Authors:
Publisher:
1994
Summary
Now in Paperback! As institutional budgets become tighter and information sources wider and more complex, archivists, manuscript curators and staff of special collections seek ways to broaden the use of their materials, bringing their services and their story to wider publics. Advocating Archives: An Introduction to Public Relations for Archivists presents practical advice on how to find and relate to these publics: how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs, organize programs around historical events, train and successfully use volunteers, and avoid the most common public relations errors by planning. Written by archivists with previous professional or practical experience in these fields, Advocating Archives offers simply written, practical guidelines for the professional or manager who either develops their own public relations program or works with public relations professional in their institution. Three studies in archival public relations, taken from the daily experience of their writers, provide material for the instructors in archival management courses. Part of a long-term public relations initiative undertaken by the Society of American Archivists, the book aims to make public relations skills an integral part of archival management, and to help the archivist, curator, or special collections professional direct the public's response to their work.
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Bibliographic data
Edition
1/1994
Copyright year
1994
ISBN-Print
978-0-8108-4773-6
ISBN-Online
978-1-4616-5614-2
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
199
Product type
Book Titles
Table of contents
ChapterPages
Table of Contents No access
Introduction No access Pages 1 - 4
1. Talking to the Angel: Beginning your Public Relations Program No access Pages 5 - 22
2. Money Talk: An Introduction to Private Sector Fund Raising for Archives No access Pages 23 - 38
3. In Print, On Air: Working with the Media No access Pages 39 - 54
4. Modest Proposals: Marketing Ideas for the Expansionist Archives No access Pages 55 - 64
5. Anniversaries: A Framework for Planning Public Programs No access Pages 65 - 82
6. Volunteers and Friends: Recruitment, Management, and Satisfaction No access Pages 83 - 98
7. Troubleshooting No access Pages 99 - 108
Politicians and the Press in the Archives: Milwaukee No access
The Pope and the Archives: Archival Public Image No access
Once in a Hundred Years: The Centennial Opportunity No access
