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Edited Book No access
Social, Mobile, and Emerging Media Around the World
Communication Case Studies
Editors:
Publisher:
2018
Summary
Social, Mobile, and Emerging Media around the World: Communication Case Studies is an edited collection of cutting edge research on the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world. In recent years, emergent social media have initiated a revolution comparable in impact to the industrial revolution or the invention of the Internet. Today, social media’s usage statistics are mind-boggling: almost two billion people are Facebook users, over one billion people communicate via What’sApp, over forty billion pictures are posted on Instagram, and over one million snaps are sent on Snapchat daily. This edited collection analyzes the influence of emerging media technologies on governments, global organizations, non-profits, corporations, museums, restaurants, first responders, sports, medicine, television, and free speech. It studies such new media phenomena as brandjacking, crowd-funding, crowd-mapping, augmented reality, mHealth, and transmedia, focusing specifically on new media platforms like Facebook and Facebook Live, Twitter, Sina Weibo, Yelp, and other mobile apps.
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Bibliographic data
Copyright year
2018
ISBN-Print
978-1-4985-7350-4
ISBN-Online
978-1-4985-7351-1
Publisher
Lexington, Lanham
Language
English
Pages
196
Product type
Edited Book
Table of contents
ChapterPages
Contents No access
1 Adoption of Social Media No access Pages 1 - 10
2 United Nations Environment is #WildforLife No access Pages 11 - 24
3 Voting with Views No access Pages 25 - 40
4 Connecting Hearts and Minds No access Pages 41 - 56
5 Brand Hijacked No access Pages 57 - 68
6 Yelp Reviewers Call Fowl for Restaurant’s Menu Switcheroo No access Pages 69 - 80
7 MOFAD and #ProjectFortune No access Pages 81 - 94
8 Ushahidi No access Pages 95 - 108
9 Augmenting Baseball No access Pages 109 - 120
10 A Digital Communication Strategy for Global Domination No access Pages 121 - 134
11 Exploring Sana No access Pages 135 - 146
12 Mobile Communication in the Bateyes of the Dominican Republic No access Pages 147 - 160
13 Transmedia is the “New Sexy” No access Pages 161 - 174
14 The Case of Social Media Censorship in Germany No access Pages 175 - 188
