, to see if you have full access to this publication.
Edited Book No access
((( ABA ))) Audio Branding Academy Yearbook 2011/2012
Editors:
| |
Publisher:
2012
Summary
Das Jahrbuch präsentiert Artikel über den Audio Branding Congress 2011 und die dort gehaltenen Referate, einschließlich der von der Jury ausgezeichneten Fallstudien, wissenschaftlichen Beiträge sowie eine umfassende Dokumentation des Audio Branding Barometer 2011.
Search publication
Bibliographic data
Copyright year
2012
ISBN-Print
978-3-8329-7283-7
ISBN-Online
978-3-8452-3685-8
Publisher
Nomos, Baden-Baden
Language
English
Pages
209
Product type
Edited Book
Table of contents
ChapterPages
Titelei/Inhaltsverzeichnis No access Pages 2 - 4
Prelude No access Pages 5 - 12 Kai Bronner, Rainer Hirt, Cornelius Ringe
Audio Branding Congress 2011 Summary No access Pages 13 - 38 Alex Moulton
Audio Branding Barometer 2011 No access Pages 39 - 54 Klaus Frieler
Vienna Tourist Board – Sound Identity. The Modern Sound of Vienna No access Pages 55 - 65 Herwig Kusatz
Sabesp Sound Branding: A Case Study No access Pages 65 - 71 Zanna Sound
Voice and Sound Logo for the Brand Airela No access Pages 71 - 81 Paulo Dytz, Fabíola Lima, Leandro Miletto Tonetto
Acoustic Branding in All Dimensions – Wherever UBS is Heard it Sounds Like UBS No access Pages 81 - 90 Patrick Langeslag, Julia Schwieger, Wilbert Hirsch
Caveat Emptor: Towards an Examination of Emerging Best Practices in the Audio Branding Industry No access Pages 91 - 115 Steve Keller, Stacey Lee, Matt Fiedler
Free Associative Profiling on Sound Logos – An Exploratory Study No access Pages 115 - 129 Jesper Ramsgaard, Julie Winther, Suzanne Beckmann, Guillaume Le Ray
Audiologos – Are there Common Rules for the Design of a Catchy Melodic Figure? No access Pages 129 - 141 Christoph Anzenbacher
Testing Affective Responses to Different Brand Vocal and Sound Logo Stimuli: A Case Study No access Pages 141 - 151 Leandro Miletto Tonetto, Rodrigo Beck Leite Trevisan
The Effect of Branded Acoustic Stimuli on Purchase Behavior No access Pages 151 - 161 Patrick Langeslag, Julia Schwieger, Roberto Santos
Emotional Audio Branding in a Retailing Setting No access Pages 161 - 170 Jenny Müller, Manfred Kirchgeorg
