((( ABA ))) Audio Branding Academy Yearbook 2011/2012

Kai Bronner; Rainer Hirt; Cornelius Ringe

doi:10.5771/9783845236858

Summary

Das Jahrbuch präsentiert Artikel über den Audio Branding Congress 2011 und die dort gehaltenen Referate, einschließlich der von der Jury ausgezeichneten Fallstudien, wissenschaftlichen Beiträge sowie eine umfassende Dokumentation des Audio Branding Barometer 2011.

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Bibliographic data

Edition: 1/2012
Copyright Year: 2012
ISBN-Print: 978-3-8329-7283-7
ISBN-Online: 978-3-8452-3685-8
Publisher: Nomos, Baden-Baden
Language: English
Pages: 209
Product Type: Edited Book

Titelei/Inhaltsverzeichnis No access Pages 2 - 4
Prelude No access Pages 5 - 12
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Audio Branding Congress 2011 Summary No access Pages 13 - 38
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Audio Branding Barometer 2011 No access Pages 39 - 54
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1. Vienna Tourist Board – Sound Identity. The Modern Sound of Vienna No access Pages 55 - 65
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2. Sabesp Sound Branding: A Case Study No access Pages 65 - 71
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3. Voice and Sound Logo for the Brand Airela No access Pages 71 - 81
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4. Acoustic Branding in All Dimensions – Wherever UBS is Heard it Sounds Like UBS No access Pages 81 - 90
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1. Caveat Emptor: Towards an Examination of Emerging Best Practices in the Audio Branding Industry No access Pages 91 - 115
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2. Free Associative Profiling on Sound Logos – An Exploratory Study No access Pages 115 - 129
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3. Audiologos – Are there Common Rules for the Design of a Catchy Melodic Figure? No access Pages 129 - 141
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4. Testing Affective Responses to Different Brand Vocal and Sound Logo Stimuli: A Case Study No access Pages 141 - 151
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5. The Effect of Branded Acoustic Stimuli on Purchase Behavior No access Pages 151 - 161
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6. Emotional Audio Branding in a Retailing Setting No access Pages 161 - 170
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About the Authors No access Pages 171 - 182
Company Directory No access Pages 183 - 209