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Verlag C.H.Beck, München 2017
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Volume 39 (2017), Edition 2
Marketing ZFP- Journal:
- Marketing ZFP
- Publisher:
- 2017
Summary
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.For more information for authors and subscribers, see www.marketing-zfp.de.
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Bibliographic data
- ISSN-Print
- 0344-1369
- ISSN-Online
- 0344-1369
- Publisher
- Vahlen, München
- Language
- German
- Product type
- Volume
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Verlag C.H.Beck, München 2017
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When retailers create advertisements, web sites, and product packaging to promote fair-trade products, they first should consider the fact about whether the needy farmers and workers belong to the targeted consumers’ ingroups or outgroups. When...
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This paper adds to the literature of multi-category purchase decisions in which one assumes that the choice of one product might impact purchases of other products. Products that are being purchased together by a household are said to form a market...
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Page 38 - 48
This paper analyses the origins of brand love and provides a typology of brand love starting points. Due to its positive outcomes for loyalty, word of mouth, and willingness to pay, understanding how brand love starts in the first place is critical...
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Everyday consumers need to make decisions about their health, and this health behaviour is significantly influenced by health risk perception, health attitude and health condition. Health risk perception was found to have a particularly powerful...
Verlag C.H.Beck, München 2017
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