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Page 177 - 177
Verlag C.H.Beck, München 2016
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Volume 38 (2016), Edition 4
Marketing ZFP- Journal:
- Marketing ZFP
- Publisher:
- 2016
Summary
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.For more information for authors and subscribers, see www.marketing-zfp.de.
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Bibliographic data
- ISSN-Print
- 0344-1369
- ISSN-Online
- 0344-1369
- Publisher
- Vahlen, München
- Language
- German
- Product type
- Volume
Articles
Article
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Page 178 - 179
Verlag C.H.Beck, München 2016
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Page 180 - 198
The question of how far international firms (should) standardize or adapt their product strategies across countries has been one of the central research questions in the international business and international marketing literature. During the last...
Verlag C.H.Beck, München 2016
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Page 199 - 213
It is generally known that consumers use not only use price information such as “€100 per item” but also numerous additional pieces of price information to evaluate whether a given price for a product is low or high. These additional pieces of...
Verlag C.H.Beck, München 2016
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Page 214 - 227
This study contributes to research on the growing phenomenon of cross-border online search and purchase behaviours. A literature review on the determinants of cross-border online shopping indicates that research on the specific risks and benefits of...
Verlag C.H.Beck, München 2016
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Page 228 - 242
When expanding to a foreign market, retailers usually must compete with domestic retail chains. The literature has paid a great deal of attention to the antecedents of retail patronage, which has been found to be influenced by particular attributes...
Verlag C.H.Beck, München 2016
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