Data Duped

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1. Contents No access
2. Prologue No access
1 Who Are You? No access Pages 1 - 8
2 The Data Age and You No access Pages 9 - 26
3 Data Defense Strategies No access Pages 27 - 62
4 Data Duped in Media Reality Checks for News and Marketing No access Pages 63 - 92
5 Everyday Decisions No access Pages 93 - 116
6 Making Big Decisions No access Pages 117 - 130
7 Analytics at Work How to Be a Better Decision Maker, Look Smart, and Impress Your Boss No access Pages 131 - 154
8 All the Patterns We Shall See How Our Beliefs and Bias Can Cloud Our Decisions No access Pages 155 - 178
9 Calling Out the Data Dupe Addressing Misleading Data and Changing People’s Beliefs No access Pages 179 - 194
10 Put a Little Data in Your Life No access Pages 195 - 204
Notes No access Pages 205 - 222
Index No access Pages 223 - 236
About the Authors No access Pages 237 - 238