Future Regulation of Cross-Border Audiovisual Content Dissemination

Prof. Dr. Mark D. Cole; Christina Etteldorf

doi:10.5771/9783748939856

Book Titles Open Access Full access

Future Regulation of Cross-Border Audiovisual Content Dissemination

A Critical Analysis of the Current Regulatory Framework for Law Enforcement under the EU Audiovisual Media Services Directive and the Proposal for a European Media Freedom Act

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Series:: Schriftenreihe Medienforschung der Landesanstalt für Medien NRW, Volume 84
Publisher:: 2023

Summary

The reality of cross-border dissemination of audiovisual content poses growing threats to the fundamental rights and values of the EU. In an increasingly complex network of sectoral EU legislation, including different institutional systems, the question of an effective reaction is pertinent. This study analyses the current legal framework for the cross-border dissemination of audiovisual content, focusing in particular on the country of origin mechanisms of the AVMS Directive, and identifies challenges in this respect for law enforcement. These are compared with approaches from other legal acts, such as the proposed European Media Freedom Act (EMFA), before possible solutions are presented.

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Bibliographic data

Copyright year: 2023
ISBN-Print: 978-3-7560-0651-9
ISBN-Online: 978-3-7489-3985-6
Publisher: Nomos, Baden-Baden
Series: Schriftenreihe Medienforschung der Landesanstalt für Medien NRW
Volume: 84
Language: English
Pages: 272
Product type: Book Titles

Titelei/InhaltsverzeichnisPages 1 - 12 Download chapter (PDF)
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1. Challenges of a Cross-border Media Landscape in the European Union
2. Risks and Fundamental Values
3. The Existing Legal Framework and Recent Amendments
4. The Audiovisual Media Services Directive as the Heart of ‘EU Media Law’
5. Existing EU Platform Regulation with Relevance for the Audiovisual Sector
6. The Possible Future Regulatory Framework in Light of Current Legislative Proposals
7. Coherence of Law (Enforcement)?
8. Aim of the Current Study
9. Scope of the AVMSD
10. The 2018 Revision of the AVMSD
11. Substantive Regulatory Scope: Extent and Limits of Enforcement under the AVMSD
12. The Country-of-Origin Principle and Its Application under the AVMSD
13. Significance of Jurisdiction in the Context of the Country-of-Origin Principle
14. Exemptions from the Country-of-Origin Principle: Derogation Powers and Anti-Circumvention
15. Implementation Problems under the Country-of-Origin Mechanism …
16. … with Regard to Jurisdiction
17. … with Regard to non-EU Providers without a Link to the Single Market
18. … with Regard to non-EU Providers with only a technical (artificial) ‘link’ to the Single Market
19. … with Regard to Limited Dissemination Channels
20. … with Regard to Issues of Coordination
21. … with Regard to the Derogation Powers and Anti-Circumvention Mechanism
22. The Possibility of Member States to Derogate from the Country-of-Origin Principle in Practice
23. Limited Problem Solution through Derogation Powers
24. Impact of the 2018 Amendments to the Directive on Issues Relating to the Derogation Powers
25. The Possibility for Member States to Adopt Stricter Rules and Measures against Circumvention
26. Only Limited Problem Solution through the Anti-Circumvention Mechanism
27. The Institutional Structures under the AVMSD Compared to the Wider Legal Framework
28. Cooperation of Regulatory Bodies under the AVMSD
29. Comparison to the Institutional System of the DSA
30. Comparison to the Institutional System of the EMFA
31. Comparison to other Institutional Systems
32. 1. Approach for Solution: Dealing with non-EU Providers
  2. Approach for Solution: Degree of Harmonisation in the AVMSD
  3. Approach for Solution: Standards for Audiovisual Content Disseminated in the EU – the Example of Content Standards in the UK
  4. Approach for Solution: Safeguarding Independence – the Example of ‘Staatsferne’ from Germany
  5. Approach for Solution: Independent Supervision through Co-Regulatory Systems – Examples from Media and Data Protection Law
33. Comparability of Regulatory Bodies and Cooperation Systems
34. Lessons and Consequences from the DSA
35. Future Challenges in the EMFA
36. Lessons and ‘Blueprints’ from Data Protection Law
37. Conclusions
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1. Herausforderungen einer grenzüberschreitenden Medienlandschaft in der Europäischen Union
2. Gefährdungslagen und Grundwerte
3. Der bestehende Rechtsrahmen und jüngste Anpassungen
4. Die Richtlinie über audiovisuelle Mediendienste als Herzstück des „EU-Medienrechts“
5. Bestehende EU-Plattformregulierung mit Relevanz für den audiovisuellen Sektor
6. Der mögliche zukünftige Regelungsrahmen im Lichte aktueller Rechtsakt-Vorschläge
7. Kohärenz der Rechts(durch)setzung?
8. Ziel der vorliegenden Studie
9. Anwendungsrahmen der AVMD-RL
10. Die Revision der AVMD-RL 2018
11. Der materielle Regelungsgehalt: Reichweite und Grenzen der Rechtsdurchsetzung unter der AVMD-RL
12. Das Herkunftslandprinzip und seine Anwendung unter der AVMD-RL
13. Die Bedeutung der Rechtshoheit beim Herkunftslandprinzip
14. Ausnahmemöglichkeiten vom Herkunftslandprinzip: Abweichungsbefugnis und Umgehungsverbot
15. 1. … bei der Bestimmung der Rechtshoheit
  2. … in Bezug auf EU-ausländische Anbieter ohne Verknüpfung mit dem Binnenmarkt
  3. … in Bezug auf EU-ausländische Anbieter mit nur technischem (künstlichem) „Link“ zum Binnenmarkt
  4. … in Bezug auf nur begrenzte Übertragungswege
  5. … vor dem Hintergrund von Koordinierungsfragen
  6. … bei der Abweichungsbefugnis und innerhalb des Umgehungsverbots
16. Die Möglichkeit der Mitgliedstaaten zur Abweichung vom Herkunftslandprinzip in der Praxis
17. Nur begrenzte Problemlösung über die Abweichungsbefugnis
18. Auswirkungen der Richtlinien-Änderungen 2018 auf die Probleme bei der Abweichungsbefugnis
19. Die Möglichkeit der Mitgliedstaaten zum Erlass strengerer Regeln und Maßnahmen gegen eine Umgehung
20. Nur begrenzte Problemlösung über das Umgehungsverbot
21. Die institutionellen Strukturen nach der AVMD-RL und im Vergleich mit dem weiteren Rechtsrahmen
22. Zusammenarbeit der Regulierungsbehörden unter der AVMD-RL
23. Vergleich mit dem institutionellen System des DSA
24. Vergleich mit dem institutionellen System des EMFA
25. Vergleich mit anderen institutionellen Systemen
26. 1. Lösungsansatz: Umgang mit Drittstaatsanbietern
  2. Lösungsansatz: Harmonisierungsgrad der AVMD-RL
  3. Lösungsansatz: Standards für in der EU verbreitete audiovisuelle Inhalte – das Beispiel der Content Standards im Vereinigten Königreich
  4. Lösungsansatz: Gewährleistung von Unabhängigkeit – das Beispiel der Staatsferne aus Deutschland
  5. Lösungsansatz: Unabhängige Kontrolle durch Ko-Regulierungssysteme – Beispiele aus dem Medien- und Datenschutzrecht
27. Vergleichbarkeit von Regulierungseinrichtungen und Kooperationssystemen
28. Lehren und Konsequenzen aus dem DSA
29. Künftige Herausforderungen im EMFA
30. Lehren und „Blaupausen“ aus dem Datenschutzrecht
31. Schlussfolgerungen
List of AbbreviationsPages 75 - 78 Download chapter (PDF)
A. IntroductionPages 79 - 84 Download chapter (PDF)
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1. I. Current Risks and Rising Phenomena
2. II. Fundamental Values of the European Union and Allocation of Powers
3. 1. 1. Existing Regulatory Approaches
  2. 2. Planned Regulatory Approaches
  3. 3. Consistency and Coherence?
4. IV. Scenarios for Illustration
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1. I. The Latest 2018 Revision in a Nutshell
2. 1. 1. Incitement to Violence or Hatred based on Discrimination
  2. 2. Content Endangering Minors
  3. 3. Certain Types of Commercial Communication
  4. 4. Application of the Rules to VSPs
3. 1. 1. a. Introduction of an explicit rule to devise responsibility of Member States
    2. b. The consequence of the country-of-origin principle in the AVMSD
    3. c. Other codifications of the country-of-origin principle
  2. 1. a. The determination of jurisdiction concerning a provider
    2. b. The necessary distinction between EU-based providers and third country providers
    3. 1. (1) The actual jurisdiction criteria and their application
      2. (2) The situation of third country providers or licences
  3. 1. a. Explaining the system
    2. b. Application cases
  4. 1. a. The definition of ERGA’s role in the AVMSD
    2. b. The Memorandum of Understanding between ERGA Members
  5. 5. Interim Conclusion on the Derogation Mechanism
4. 1. 1. The Question of Scope: Fields “Coordinated” by the AVMSD
  2. 1. a. Explaining the system
    2. b. Application case
  3. 3. Institutional Dimension
  4. 4. Interim Conclusion on the Circumvention Mechanism
5. V. Demanding Effective Compliance and Enforcement – The Relevance of Art. 4(6) AVMSD
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1. I. Institutional System in the AVMSD
2. 1. 1. a. Designation and powers of supervisory authorities
    2. b. Competences in cross-border matters and with regard to very large providers
    3. c. European Board for Digital Services
    4. d. Cooperation structures
  2. 1. a. National regulatory authorities or bodies
    2. b. Role of the Commission
    3. c. European Board for Media Services
    4. d. Cooperation structures
3. 1. 1. Overview of Comparable Approaches
  2. 1. a. Independent supervisory authorities
    2. b. Competences and tasks
    3. c. The Body of European Regulators for Electronic Communications
    4. d. Cooperation and consistency
  3. 1. a. Fundamental rights basis
    2. 1. (1) Independent supervisory authorities on the national level
      2. (2) Competences and tasks
      3. (3) The European Data Protection Board
      4. (4) Cooperation and consistency
    3. c. First experiences with the cooperation mechanism
E. Applying the Findings to the Illustrative Scenarios and Gaps IdentifiedPages 205 - 216 Download chapter (PDF)
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1. 1. 1. Dealing with Non-EU Providers
  2. 2. Degree of Substantive Harmonisation
2. II. Content Standards: the UK Example
3. 1. 1. The Principle of ‘Staatsferne’ in the German Framework
  2. 2. Suitability on Union Level
  3. 3. Possible Implementation at EU Level: the EMFA Proposal
  4. 4. Specifically: Independence of Oversight Bodies
4. 1. 1. General Observations
  2. 2. The Example of Data Protection Law
5. 1. 1. The System in the Digital Services Act
  2. 2. The Approach of the European Electronic Communications Code
  3. 3. Cooperation under the General Data Protection Regulation
  4. 4. Institutional Dimension of the EMFA Proposal
G. Conclusion: On the Way to Enhanced Efficiency and a Modernised Regulatory Framework Pages 259 - 262 Download chapter (PDF)
BibliographyPages 263 - 272 Download chapter (PDF)

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