Volume 12 (2015), Edition 4

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Bibliographic data

ISSN-Print

1613-0669

ISSN-Online

1613-0669

Publisher

New Business Verlag, Hamburg

Language

German

Product type

Volume

Articles

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Titelei

Page 1 - 2

New Business Verlag, Hamburg 2015

doi.org/10.15358/1613-0669-2015-4-1

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Neues aus der digitalen Welt – oder nur „Neuauflagen“?

Page 3 - 5

New Business Verlag, Hamburg 2015

doi.org/10.15358/1613-0669-2015-4-3

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Inhalt

Page 6 - 7

New Business Verlag, Hamburg 2015

doi.org/10.15358/1613-0669-2015-4-6

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Identität und Qualität

Page 8 - 11

New Business Verlag, Hamburg 2015

Authors: Andreas Gessler | Hendrik Groth

doi.org/10.15358/1613-0669-2015-4-8

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Sharing Economy – Paradigmenwechsel oder doch neuer Wein in alten Schläuchen?

Page 12 - 23

New Business Verlag, Hamburg 2015

Authors: Björn A. Kuchinke | Heidi Dittmann

doi.org/10.15358/1613-0669-2015-4-12

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Wer gewinnt den ‚War for Talent’: Konzerne oder Start-ups?

Page 24 - 31

New Business Verlag, Hamburg 2015

Authors: Rabea Laugemann | Christopher Buschow | Beate Schneider

doi.org/10.15358/1613-0669-2015-4-24

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Next Generation Networks

Page 32 - 39

New Business Verlag, Hamburg 2015

Authors: Arnold Picot | Joachim Sedlmeir

doi.org/10.15358/1613-0669-2015-4-32

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Location-Based Advertising

Page 40 - 43

New Business Verlag, Hamburg 2015

Authors: Martin Spann | Dominik Molitor

doi.org/10.15358/1613-0669-2015-4-40

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Drei Leitfragen

Page 44 - 46

New Business Verlag, Hamburg 2015

Authors: Martin Gläser

doi.org/10.15358/1613-0669-2015-4-44

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Crossmedialität als Herausforderung für eine öffentlich-rechtliche Rundfunkanstalt

Page 47 - 48

New Business Verlag, Hamburg 2015

Authors: Albrecht Frenzel

doi.org/10.15358/1613-0669-2015-4-47

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Konsequente Weiterentwicklung der Steuerungssysteme

Page 48 - 49

New Business Verlag, Hamburg 2015

Authors: Oliver Merz

doi.org/10.15358/1613-0669-2015-4-48

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Wirkungsorientierung als Leitbild

Page 50 - 52

New Business Verlag, Hamburg 2015

Authors: Wolfgang Reising

doi.org/10.15358/1613-0669-2015-4-50

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Anmerkungen des Moderators

Page 53 - 53

New Business Verlag, Hamburg 2015

Authors: Boris Alexander Kühnle

doi.org/10.15358/1613-0669-2015-4-53

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DGPuK-Fachgruppe Medienökonomie

Page 54 - 56

New Business Verlag, Hamburg 2015

Authors: Samuel Studer | Manuel Puppis | Bjørn von Rimscha

doi.org/10.15358/1613-0669-2015-4-54

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„Call for Papers“ Workshop

Page 57 - 59

New Business Verlag, Hamburg 2015

Authors: Wolfgang Seufert

doi.org/10.15358/1613-0669-2015-4-57

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Der Masterstudiengang Media, Management and Digital Technologies (MMT) an der LMU München

Page 60 - 62

New Business Verlag, Hamburg 2015

Authors: Thomas Hess | Simon Chanias

doi.org/10.15358/1613-0669-2015-4-60

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emma Doctoral Summer School 2016

Page 63 - 63

New Business Verlag, Hamburg 2015

Authors: Tim Hasenpusch

doi.org/10.15358/1613-0669-2015-4-63

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Vorgestellt: Die Leipzig School of Media

Page 64 - 67

New Business Verlag, Hamburg 2015

Authors: Michael Geffken

doi.org/10.15358/1613-0669-2015-4-64

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LITERATUR

Page 68 - 71

New Business Verlag, Hamburg 2015

doi.org/10.15358/1613-0669-2015-4-68

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Florian Haller – Motor, Macher, Partner

Page 72 - 76

New Business Verlag, Hamburg 2015

Authors: Peter Strahlendorf

doi.org/10.15358/1613-0669-2015-4-72

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