Integrated Marketing Communication

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1. Contents No access
2. Acknowledgments No access
Introduction No access Pages 1 - 6
Chapter One: Engaged Communicative Consumption No access Pages 7 - 22
Chapter Two: Integrated Marketing Communication and Customer Engagement No access Pages 23 - 36
Chapter Three: Integrated Marketing Communication and Event Planning No access Pages 37 - 52
Chapter Four: Integrated Marketing Communications and Goods as Toys No access Pages 53 - 70
Chapter Five: Integrated Marketing Communication and Public Relations No access Pages 71 - 86
Chapter Six: Integrated Marketing Communication and Social Media No access Pages 87 - 110
Chapter Seven: Integrated Marketing Communication and Public Health Campaigns No access Pages 111 - 128
Chapter Eight: Integrated Marketing Communication and Crisis Communication No access Pages 129 - 142
Chapter Nine: Integrated Marketing Communication and Demarketing No access Pages 143 - 156
Chapter Ten: IMC in a Networked Society No access Pages 157 - 174
Conclusion No access Pages 175 - 178
Index No access Pages 179 - 184
About the Contributors No access Pages 185 - 189