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Book Titles No access
Going Dirty
The Art of Negative Campaigning
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Publisher:
2009
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Bibliographic data
Copyright year
2009
ISBN-Print
978-0-7425-9981-9
ISBN-Online
978-0-7425-9982-6
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
290
Product type
Book Titles
Table of contents
ChapterPages
Contents No access
Acknowledgments No access
Chapter 1. Eye of the Beholder: Defining Negative Campaigning No access Pages 1 - 16
Chapter 2. What Good Old Days? Notable Developments in Negative Campaigning from the Late Eighteenth Century through the Dawn of the Cold War No access Pages 17 - 38
Chapter 3. Going Nuclear 1964: The Rise of Television Attack Ads No access Pages 39 - 54
Chapter 4. Dismissive Politics: The Governor Against the Actor No access Pages 55 - 72
Chapter 5. "The Truth Shall Rise Again": Brock Versus Gore for U.S. Senate, 1970 No access Pages 73 - 90
Chapter 6. Confrontation, Bluster, and No Compromise: The Campaigns of Jesse Helms No access Pages 91 - 110
Chapter 7. Dole–Gingrich: Going Negative Early and Often No access Pages 111 - 126
Chapter 8. The Politics of Fear: Negative Campaigning in the Post-9/11 World No access Pages 127 - 150
Chapter 9. Opening the Floodgates: Campaign Finance "Reform" and the Rise of Negativity No access Pages 151 - 164
Chapter 10. A Double-Edged Sword: When Negative Campaigning Backfires No access Pages 165 - 184
Chapter 11. Hitting the Mark: Negative Campaigning Efforts That Just Plain Worked No access Pages 185 - 212
Chapter 12. It's in the Mail: Negative Campaigning Comes Home No access Pages 213 - 230
Chapter 13. Conclusion: The Future of Negative Campaigning No access Pages 231 - 242
Chapter 14. A Race to the Bottom: Negative Campaigning in the 2006 Midterm Elections No access Pages 243 - 252
Chapter 15. Singe but Don't Burn: Negative Campaigning in the 2008 Presidential Election No access Pages 253 - 264
