Article
No access
Page 1 - 1
Verlag C.H.Beck, München 2018
, to see if you have full access to this publication.
Volume Partial access
Volume 40 (2018), Edition 4
Marketing ZFP- Journal:
- Marketing ZFP
- Publisher:
- 2018
Summary
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.For more information for authors and subscribers, see www.marketing-zfp.de.
Search publication
Bibliographic data
- ISSN-Print
- 0344-1369
- ISSN-Online
- 0344-1369
- Publisher
- Vahlen, München
- Language
- German
- Product type
- Volume
Articles
Article
No access
Page 2 - 4
Verlag C.H.Beck, München 2018
Authors:
Article
No access
Page 5 - 16
Verlag C.H.Beck, München 2018
Authors:
Article
No access
Page 17 - 29
Verlag C.H.Beck, München 2018
Authors:
Article
No access
Page 30 - 43
Our research goal is to investigate actor engagement practices in an interactive multi-actor environment. Furthermore, we analyze value co-creation in triadic actor constellations through an S-D logic ecosystems lens in order to better understand...
Verlag C.H.Beck, München 2018
Authors:
Article
No access
Page 44 - 54
Gamification is currently one of the major trending topics in marketing and business practice. Although a large managerial interest in gamification exists, academic literature so far does not offer much explanations regarding what gamification...
Verlag C.H.Beck, München 2018
Authors:
