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Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2015
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Volume 69 (2015), Edition 4
Swiss Journal of Business- Journal:
- Swiss Journal of Business
- Publisher:
- 2015
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Bibliographic data
- ISSN-Print
- 0042-059X
- ISSN-Online
- 2944-3741
- Publisher
- Nomos, Baden-Baden
- Language
- German
- Product type
- Volume
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Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2015
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An increasing number of companies use the fact that the ideas for their new products are consumer-generated for communication purposes to affect purchase intentions. Prior research has found that the effectiveness of this measure is limited to...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2015
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Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2015
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