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Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2015
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Volume 69 (2015), Issue 4
Die Unternehmung- Journal:
- Die Unternehmung
- Publisher:
- 2015
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Bibliographic data
- ISSN-Print
- 0042-059X
- ISSN-Online
- 0042-059X
- Publisher
- Nomos, Baden-Baden
- Language
- German
- Product Type
- Volume
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Article
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Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2015
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An increasing number of companies use the fact that the ideas for their new products are consumer-generated for communication purposes to affect purchase intentions. Prior research has found that the effectiveness of this measure is limited to...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2015
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Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2015
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