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Book Titles No access
Street-Smart Advertising
How to Win the Battle of the Buzz
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Publisher:
2010
Summary
Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.
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Bibliographic data
Copyright year
2010
ISBN-Print
978-1-4422-0335-8
ISBN-Online
978-1-4422-0336-5
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
244
Product type
Book Titles
Table of contents
ChapterPages
Contents No access
Preface No access
Acknowledgments No access
Chapter 01. Rev Up Your Thinking to Tackle Economic Shifts No access Pages 1 - 26
Chapter 02. Play with Typography’s Multiple Personalities No access Pages 27 - 49
Chapter 03. Embrace Type as a Design Element No access Pages 50 - 68
Chapter 04. Master the Design Elements No access Pages 69 - 81
Chapter 05. Connect with Your Audience through Powerful Writing No access Pages 82 - 106
Chapter 06. Spark the Creative Process for Focused Campaign Strategies No access Pages 107 - 125
Chapter 07. Take Charge of the Design Principles No access Pages 126 - 144
Chapter 08. Explore the Power of Color Psychology No access Pages 145 - 162
Chapter 09. Discover Exciting Strategy-Based Ads and Campaigns No access Pages 163 - 187
Chapter 10. Learn the Latest through Inventive Case Studies with Impressive Results No access Pages 188 - 202
Chapter 11. See Which Self-Promotions Really Work No access Pages 203 - 220
Chapter 12. Be Inspired by Creative Tips from Conceptual Thinkers No access Pages 221 - 228
