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Campaign for President
The Managers Look at 2012
Authors:
Publisher:
2013
Summary
In this book, a distinguished group of presidential campaign staff, journalists, and political observers take us inside the 2012 race for the Republican nomination and general election, guiding us through each candidate's campaign from the time each candidate announced his or her intention to seek the presidency through the primaries, conventions, and up to election day. Meeting under the auspices of the Harvard University’s Institute of Politics, the candid discussion allows us to learn about the motivations of each candidate, strategies they deployed, and lessons they learned. In addition, representatives from the major SUPERPACS share their strategies and evaluate their impact in an election characterized by unprecedented campaign spending. Campaign for President: The Managers Look at 2012 is essential reading for anyone interested in the inner workings of national political campaigns.
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Bibliographic data
Edition
1/2013
Copyright Year
2013
ISBN-Print
978-1-4422-2246-5
ISBN-Online
978-1-4422-2248-9
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
265
Product Type
Monograph
Table of contents
ChapterPages
Contents No access
The Participants No access
The Observers No access
Introduction No access
Editor’s Note No access
1 The Decision to Run for President No access Pages 1 - 48
2 The Republican Primaries No access Pages 49 - 108
3 The Democratic Strategy through the Convention No access Pages 109 - 140
